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Marketing Your Business During COVID-19

Marketing Your Business During COVID-19

Back in March, when this pandemic began, raise your hand if you thought things would return to “normal” within a month or so. It’s likely that many of you felt that way, no doubt believing that COVID-19 was short-term… nothing more than a soon-to-be repaired pothole...

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2020 Pinnacle Awards

2020 Pinnacle Awards

The Northeast Tennessee Tourism Association recently held its annual Pinnacle Awards to honor the industry’s premier performers for 2020. The High Road Agency, which works with a number of tourism entities in the region, was proud to have played a role in several of...

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How and Why Does a Website Reach its End of Life?

How and Why Does a Website Reach its End of Life?

Websites reach an end of life for a variety of reasons. One common reason is that the website is no longer meeting the needs or goals of the business or organization it represents. This can occur when the business or organization changes its focus, products, or...

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Why You Shouldn’t Try to Build Your Own Website

Why You Shouldn’t Try to Build Your Own Website

While it may be tempting to try and build your own website, there are several reasons why it is often not a good idea. First and foremost, building a website requires a range of technical skills and knowledge, including coding languages such as HTML and CSS, as well...

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FEATURED WORK

Explore Bristol Holiday Ornament Photo Station

Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.