Don't mess with the original.
In June of 2020, HRA sat with Connie Bishop, the granddaughter of the creator of the original Long Island Iced Tea and talked about her family’s history regarding the drink that was born in Kingsport. We created three different videos for the social media campaign entitled “Born in Long Island,” “Journey to Long Island,” and “Birth of the Tea” and were happy to help capture the vision of Visit Kingsport to produce this award-winning social media campaign.
Facebook Ad Campaign
Born in Long Island
(JUNE 4, 2020 RELEASE)
In honor of National Long Island Iced Tea Day on Saturday, June 6, learn the history of Kingsport’s role in this famous drink first-hand from Charlie “Old Man” Bishop’s granddaughter, Connie Bishop Archer. Find more on Kingsport’s Long Island Island Iced Tea story – including the original recipe – is at VisitKingsport.com. #LongIslandIcedTeaDay #VisitKingsport
Journey to Long Island
(JUNE 5, 2020 RELEASE)
Hear about the Bishop family’s journey to Kingsport, Tennessee from Connie Archer Bishop (granddaughter of Charlie “Old Man” Bishop and niece of Ransom Bishop). Soon after they moved here in the 1920s, the original drink we all love today, Kingsport’s Long Island Iced Tea, was born! Find out more at VisitKingsport.com. #LongIslandIcedTea #VisitKingsport
Birth of the Tea
(JUNE 6, 2020 RELEASE)
TODAY IS NATIONAL LONG ISLAND ICED TEA DAY! Bishop family member Connie Bishop Archer tells the story of her grandfather and uncle’s famous recipe! Check out VisitKingsport.com to find local places where you can taste Kingsport’s Original Long Island Iced Tea today. #LongIslandIcedTeaDay #VisitKingsport
Campaign Metrics
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The recipe.
The World Owes “Old Man Bishop” And Kingsport’s Long Island A Big Thanks For Creating Such A Legendary Drink!
- 4 oz. Cola
- Squeeze 1/2 Lemon & 1/2 Lime
- 1 oz. Whiskey
- 1/2 oz. Maple Syrup
- 1/2 oz. Tequila
- 1/2 oz. Gin
- 1/2 oz. Rum
- 1 oz. Vodka
