Symphony of the Mountains

A Season of Pivoting

In response to the COVID-19 pandemic, Symphony of the Mountains had to modify its schedule but continues to find a way to bring light and depth to a new music season, its 74th since debuting in 1946.

With several months left in 2020, SOTM is offering six free outdoor concerts, which begin in September, to its devoted fanbase across the Appalachian Highlands region.

Project summary

The High Road Agency is proud to work with SOTM, helping the organization maximize its budget this year through innovative print layouts, saving on paper costs and postage. We have also helped SOTM simplify its program, combining two printings for the season into one, and producing a smaller brochure this year, which is easier to flip through. Featuring an array of colors meant to evoke the many emotions felt through music, it consists of perforated panels, one for patrons to return with ticket purchases and one to keep for easy reference to the 2020-2021 schedule.

To learn more about the Symphony of the Mountains’ upcoming season, please visit SymphonyoftheMountains.org.

More Work

Frontier Health Foundation

Frontier Health Foundation

Long-time partner Frontier Health Foundation introduced its new #ImpactStigma campaign that continues the fight to eradicate stigma within the community. High Road worked closely with the Foundation team to create a new user-friendly site that delivers a fresh, new...

read more
Visit The Shenandoah Valley

Visit The Shenandoah Valley

Partnering with First Priority Marketing, we worked with the Shenandoah Valley Travel Association to freshen up their brand and launch a new website that enables visitors to choose their adventure when visiting the valley. First Priority Marketing is a sister company...

read more
Old Slow and Easy

Old Slow and Easy

“The Old Slow & Easy” is an exhibit showcasing the Smoky Mountain Railroad at the Sevierville Visitor Center. It’s free to learn about Sevier County’s railroad history at the exhibit, which opened January 9th, 2020 and will be on display throughout 2020.Project...

read more