2021 Pinnacle Awards

Hosted by Northeast Tennessee Tourism Association (NETTA) and ranked by a panel of judges within the tourism industry associated with the Southeast Tourism Society, 36 Pinnacle Awards were given to the top entry in each category.

High Road looks forward to celebrating our region’s success in tourism promotion and development with our tourism partners every year. As we all know, 2020 presented acute challenges for local chambers and destination marketing organizations (DMOs), so it was even more special to celebrate these successes.

Pinnacle Awards were given to the following projects of our partners, and a few that we had a hand in creating:

Congratulations to Our Partners!

Attraction of the Year

Birthplace of Country Music Museum

Best Sports Event

USSSA World Series
Visit Kingsport

Best Virtual Event

Bristol Rhythm & Roots Reunion Live Stream
Birthplace of Country Music

Best Virtual Series

Radio Bristol Book Club
Birthplace of Country Music

Best Marketing Campaign

Space for Everyone
Visit Kingsport

TV Commercial

Space for Everyone
Visit Kingsport

Long Video

Bristol Rhythm & Roots Reunion Celebrating 20 Years
Birthplace of Country Music

Social Media Campaign

National Long Island Iced Tea Day
Visit Kingsport

Hospitality Leader of the Year

Ramona Jackson
Nominated by Visit Kingsport

Tourism Leader of the Year

Jud Teague, Visit Kingsport
Nominated by Visit Kingsport

Lifetime Achievement

David Metzger
Nominated by City of Bristol, TN