High Road is proud to have the opportunity to work with some truly incredible partners, and we are thrilled to celebrate one of our shining stars - Blue Highway Fest. They were recently awarded the prestigious IBMA (International Bluegrass Music Association) Event of...
J.A. Street & Associates asked The High Road Agency to build the company a new website that was visually impactful, user-friendly, and allowed them to edit copy and add images easily. HRA built the new site using WordPress and Divi, which gave J.A. Street the...
Charlotte Community Foundation’s mission is to connect people who care with causes that matter. After an audit of the organization’s website, it was determined that the user experience did not accomplish this mission as it was not user-friendly. The High Road Agency...
While rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc Plaza'' convenience...
Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry. Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...
The High Road Agency recently created an eye-catching new website for the Kingsport Fun Fest, a nine-day festival that takes place in July. Fun Fest, one of the largest summer events in the region, needed a fresh, new look, and HRA created a stunning site that has...
Friends of Southwest Virginia developed a new event for the summer of 2022 – the LOVE SWVA Concert Series – and the High Road Agency played a key role in rolling it out. The agency created the concert series branding as well as a variety of graphics for the event,...
There's a time in every organization's life when stakeholders begin to think about rebranding. This brings up many questions: Should we rebrand? Why should we rebrand? What is our legacy? What is our identity? Knowing the answers to these questions is vital to...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
