Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry. Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...
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Friends of Southwest Virginia developed a new event for the summer of 2022 – the LOVE SWVA Concert Series – and the High Road Agency played a key role in rolling it out. The agency created the concert series branding as well as a variety of graphics for the event,...
Christmas in Southwest Virginia
Following the success of the Appalachian Regional Committee annual event that we helped produce at the Southwest Virginia Cultural Center & Marketplace, we were contacted again by the Executive Director to assist with creating a series of showcase holiday events...
ARC Event at SWVA Cultural Center
The High Road Agency was proud to participate in the Appalachian Regional Commission event held recently at the Southwest Virginia Cultural Center & Marketplace. HRA produced the event, which welcomed Virginia Governor Ralph Northam and ARC federal co-chair Gayle...
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Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.