Digital Agencies: How Three Successful Agencies Made It Work
In May, Gordon Borrell of Borrell & Associates contacted Kyle Wirick about these questions, ultimately requesting an interview for an upcoming podcast about media-borne agencies. In the second of a three part series, Gordon explored three successful digital agencies, all with an association to a media company. High Road was proud to be featured in the episode.
High Road was originally founded as High Road Digital and focused primarily on digital support for traditional print advertising sales reps. However, the company quickly pivoted to local, non-print advertisers. In the course of the interview, Gordon asked what makes High Road successful, what the relationship with the parent media organization looks like, and what the future holds for the agency.
You can hear all three episodes in the series here.