Borell’s Local Marketing Trends

Digital Agencies: How Three Successful Agencies Made It Work

What does the future of digital agencies look like? How does being part of an agency owned by a media company benefit the agency and the advertisers? What are some unique challenges that come from an association with a newspaper brand?

In May, Gordon Borrell of Borrell & Associates contacted Kyle Wirick about these questions, ultimately requesting an interview for an upcoming podcast about media-borne agencies. In the second of a three part series, Gordon explored three successful digital agencies, all with an association to a media company. High Road was proud to be featured in the episode.

High Road was originally founded as High Road Digital and focused primarily on digital support for traditional print advertising sales reps. However, the company quickly pivoted to local, non-print advertisers. In the course of the interview, Gordon asked what makes High Road successful, what the relationship with the parent media organization looks like, and what the future holds for the agency.

You can hear all three episodes in the series here.

  1. Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
  2. Digital Agencies, Part II: How Three Successful Agencies Made It Work
  3. Digital Agencies, Part III: Are Agencies the End Game for Media Companies?
Written by High Road

Written by High Road

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