Branding – Who Are You and How it Tells Your Story

Branding – Who Are You and How it tells Your Story

In this ultra-competitive world, it’s essential for businesses to find a way to stand out from the crowd. Easier said than done when you consider the thousands of companies vying for the attention of consumers. 

The easiest and best way to grab the spotlight? Invest in creating a solid brand for your company. But what exactly is branding?

Branding isn’t just a transaction of buying a logo. It’s about defining your business, empowering your story, and introducing the world to your company’s magic.

“Your brand,” says Jeff Bezos, founder of Amazon, “is what other people say about you when you’re not in the room. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

Branding is crucial to a business’s success. And it’s not just about having a grand color scheme and an eye-catching logo – although both are important. Branding is about giving your business an identity and a personality that truly sets it apart from the competition and makes it memorable. It helps consumers discover who you are and what you do. It makes them feel something, and when you get it right, you’ll know it. It’s a lot like hitting the lottery.

The correct branding connects with consumers. It can create trust while making an indelible impact that can make them feel something – yeah, even tug at heartstrings. Businesses have to tell their story in a memorable way, explaining how and why they came to be while remaining consistent in all forms of communication.

You also need a branding strategy: how, what, where, when, and to whom you plan to communicate and deliver your brand messages. Consistent, strategic branding leads to substantial brand equity, which adds value.

Creating your brand isn’t simply a recommendation. Not if you expect to be successful. It’s essential to amplifying your business’s acceptance, visibility, impact, and growth.

Following are some excellent resources that help explain further the importance of appropriate branding:

  • 86% of consumers say authenticity is important when deciding what brands they like and support. View Resource
  • Using a signature color can increase brand recognition by 80%: View Resource
  • 73% of consumers cite customer experience as an important factor in their purchasing decisions. View Resource
  • 77% of consumers buy from brands who share the same values as they do. View Resource

The High Road Agency can help you achieve ADA compliance on your website by utilizing an interface that is a session-based design and user interface adjustment tool that makes accessibility modifications based on a user’s individual needs.

If you have questions about the steps you should be taking to be accessible, contact us, we’d love to chat.

Written by Katie Westbrooks

Written by Katie Westbrooks

Art Director Contact Katie

0 Comments

Submit a Comment

Your email address will not be published.

Back to News

Related Posts

Bristol Rhythm & Roots Reunion 2022 Poster

Bristol Rhythm & Roots Reunion 2022 Poster

The 2022 Bristol Rhythm and Roots Reunion commemorative poster was unveiled on Thursday, April 28, 2022, and its talented designers, the High Road Agency's Katie Westbrooks and Sarah Mast, were on hand for the presentation.Poster Design HRA has played a key role in...

read more
2021 American Advertising Awards

2021 American Advertising Awards

Over the weekend, our team attended the Northeast Tennessee American Advertising Awards in Jonesborough, TN, and the Southwest Virginia American Advertising Awards in Abingdon, VA. The American Advertising Awards is the advertising industry’s largest and most...

read more
Social Media and the Buyer Persona

Social Media and the Buyer Persona

I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....

read more