Branding – Who Are You and How it tells Your Story
In this ultra-competitive world, it’s essential for businesses to find a way to stand out from the crowd. Easier said than done when you consider the thousands of companies vying for the attention of consumers.
The easiest and best way to grab the spotlight? Invest in creating a solid brand for your company. But what exactly is branding?
Branding isn’t just a transaction of buying a logo. It’s about defining your business, empowering your story, and introducing the world to your company’s magic.
“Your brand,” says Jeff Bezos, founder of Amazon, “is what other people say about you when you’re not in the room. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Branding is crucial to a business’s success. And it’s not just about having a grand color scheme and an eye-catching logo – although both are important. Branding is about giving your business an identity and a personality that truly sets it apart from the competition and makes it memorable. It helps consumers discover who you are and what you do. It makes them feel something, and when you get it right, you’ll know it. It’s a lot like hitting the lottery.
The correct branding connects with consumers. It can create trust while making an indelible impact that can make them feel something – yeah, even tug at heartstrings. Businesses have to tell their story in a memorable way, explaining how and why they came to be while remaining consistent in all forms of communication.
You also need a branding strategy: how, what, where, when, and to whom you plan to communicate and deliver your brand messages. Consistent, strategic branding leads to substantial brand equity, which adds value.
Creating your brand isn’t simply a recommendation. Not if you expect to be successful. It’s essential to amplifying your business’s acceptance, visibility, impact, and growth.
Following are some excellent resources that help explain further the importance of appropriate branding:
- 86% of consumers say authenticity is important when deciding what brands they like and support. View Resource
- Using a signature color can increase brand recognition by 80%: View Resource
- 73% of consumers cite customer experience as an important factor in their purchasing decisions. View Resource
- 77% of consumers buy from brands who share the same values as they do. View Resource
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