Get Social in Digital Marketing

Why is being social so important?

51% introvert. 49% extrovert. Does that make me more inclined to keep to myself or to be interactive with others?  It’s an interesting point of balance.

Having grown up a military brat, moving to new places every few years, changing schools nearly a dozen times before graduating, and leaving friends behind and making new ones, I learned to adapt.  I was quite shy as a kid and probably more introverted by nature, but I was forced out of my quietude to meet new people in new places frequently.  I never had a problem making friends and learned to get along with all different sorts of people.  Perhaps my high score on the extroverted scale came from pushing beyond my comfort zone to be friendly with strangers.

I don’t suppose that all of us feel like being social all the time, whether we’re an extrovert or an introvert, or whether we recharge around people or alone.

Considering ourselves in business, we know that we really need to be active on social media in order to engage with our followers and potential clients.  But, where do we begin?

At HRD, we know how to help you get social!  There are different places that may be more suited for you to make the right connections.  Do you need to establish relationships professionally? LinkedIn is your platform.  Hoping to get more involved through conversation? You can get pretty personal on Facebook.  Want to share artsy snapshots of the here-and-now with folks? Instagram is the place to be!  What about sharing information with groups of like-minded people? Pin info and follow boards of those with similar interests on Pinterest.  Prefer to keep it simple and to the point? Twitter is fast-paced and makes it easy to search for specific areas of interest through hashtags.  Another neat thing about being social, is that you can use geotags to see who’s where and let people know where you are too.

Is uncertainty holding you back or are you skeptical about putting yourself out there?  Well, you know that you’re not going to meet that many people if you don’t show yourself friendly.  You’ve been introduced to some popular social venues, so ask yourself a few questions:  What kind of people do I want to meet?  How do I want to communicate with them?  Where will I feel most comfortable sharing what I want to about myself and my business?  How will I most effectively engage with my audience?  How can I evaluate my return on investment?

We can help you answer these questions and get you connected socially.  Send an email my way at kate@highroaddigital.com.

Written by Kate Van Huss

Written by Kate Van Huss

Director of Digital Advertising and Social Media Contact Kate

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