Katie’s Step-By-Step Design Process

If you’re going to work with me, I have a process. This process helps provide you with the best quality of work to fit your needs. See below how I work through a design project.

  1. Connect
    • First, I meet with a client and learn about their business and goals. Here, a scope is defined for the project, getting to the core of what is wanted so I may create what you need.
  2. Research
    • I research the market, target audience, competitors and industry trends for the business. In this step, I generate and gather ideas. Word associations and opposites, visual references, metaphors, and similes are used heavily in my design process.
  3. Design
    • I brainstorm and design a few concepts based on the design brief and my research. A lot of blood, sweat, tears, and lots of coffee go into this step.
  4. Present
    • The concept is presented to the client, explaining my reasoning behind my design choices (you know, referencing that research stuff).
  5. Revise
    • Sometimes the first concept drafted is exactly what the client wants…. But sometimes it’s not. I make revisions based on the feedback given and the discussion on the designs I presented.
  6. Feedback
    • I send the client’s revised designs and keep communicating. Communicating is very important to ensure we stay on the right track and are making the revisions needed.
  7. Finalizing
    • I get down to making the client 100% happy with their final design (rounding up is for slackers).
  8. Deliver
    • I output the files. Whether it be for web or print, I present the client with the file type needed.
  9. Archive
    • I archive all files including the concepts not used. You never know when that idea could be re-vamped, referenced, or used again. Or it could just remind me of the stuff that didn’t work so I don’t try that more.

I’m ready to work with you – give us a call today at The High Road Agency. We can handle any and all of your design needs!

Written by Katie Westbrooks

Written by Katie Westbrooks

Art Director Contact Katie

0 Comments

Related Posts

Explore Bristol Christmas Ornament Photo Station

Explore Bristol Christmas Ornament Photo Station

Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21.  The Photo Station, which stands 10 feet high, shimmers with...

read more
Firehouse Rebrand

Firehouse Rebrand

While rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc Plaza'' convenience...

read more
SWVA Tourism Awards

SWVA Tourism Awards

Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry.  Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...

read more