Move over, Jack.
We love partner marketing. We love when our partners trust us to take a strong brand and reinforce it with an integrated marketing strategy. And we really love when we can celebrate with our partners because we have won awards.
In 2018, one of our partners, Tennessee Hills Distillery, launched their S.E. Callahan’s brand small-batch Tennessee bourbon whiskey. They brought us the bottle label, the logo, and the tagline and asked for us to help promote the bourbon to the Tri-Cities.
Over the course of the next six months, our creative team produced stylized photography that was splashed across town on billboards, print advertisements, social media, coasters, and rack cards. We prominently featured two tag lines… “Move Over Jack” (a not-so-subtle jab at a competitor) and “Making Spirits Bright” for Christmas. We used a multi-channel approach to tell the same story.
The campaign was a great success. Our partner let us know how bourbon sales increased and have stayed strong, requiring them to increase production to meet demand. Naturally, we were proud to hear this because the success of our partners is our main goal. However, we also felt strongly enough about this particular campaign to submit it to the Northeast Tennessee American Advertising Federation’s Addy Awards. The judges agreed and our team came home with a trophy in the Integrated Marketing Campaign category.
All of this was possible because of a marketing partnership. We work tirelessly to earn the trust and confidence of our partners, learning their brand and their messaging, finding ways to patch their pain points, and ultimately, tell their story in creative, award-winning ways. We consider ourselves an extension of internal marketing teams and we love to celebrate successes with our partners.
We’d love to talk with you about working with you on your next integrated marketing campaign. If you’d like to discuss this with us further, just give us a call. Let’s get your story started.
View more from of this campaign here.
Kyle Wirick
Partner Success Manager
kyle@thehighroadagency.com
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