Christmas in Southwest Virginia

'Tis the Season

Following the success of the Appalachian Regional Committee annual event that we helped produce at the Southwest Virginia Cultural Center & Marketplace, we were contacted again by the Executive Director to assist with creating a series of showcase holiday events at the same location. They planned multiple events including a Sunday Jazz Brunch, Breakfast with Santa, a regional music concert among other activities. High Road created the overall branding for the event series and then used those graphics on signage, digital graphics, and other collateral to help promote the events.

Website Design

A central space online for the new event series was integral to get the most pertinent details to attendees. The website served as a space to list all of the events and links to purchase tickets to events where required.

Event Series Logo

Event Signage

Selfie Spot

A banner and floor graphic was produced for a seflie station to increase social media engagement with attendees.


Related Posts

Bristol Rhythm & Roots Reunion 2022 Poster

Bristol Rhythm & Roots Reunion 2022 Poster

The 2022 Bristol Rhythm and Roots Reunion commemorative poster was unveiled on Thursday, April 28, 2022, and its talented designers, the High Road Agency's Katie Westbrooks and Sarah Mast, were on hand for the presentation.Poster Design HRA has played a key role in...

Visit Kingsport Website

Visit Kingsport Website

In a continued partnership with Visit Kingsport, we worked with them to build a new website with a focus on creating a great user experience through the use of directories to plan their next original vacation to Kingsport, Tennessee.Project summary Visit Kingsport...

ARC Event at SWVA Cultural Center

ARC Event at SWVA Cultural Center

The High Road Agency was proud to participate in the Appalachian Regional Commission event held recently at the Southwest Virginia Cultural Center & Marketplace. HRA produced the event, which welcomed Virginia Governor Ralph Northam and ARC federal co-chair Gayle...