Christmas in Southwest Virginia

'Tis the Season

Following the success of the Appalachian Regional Committee annual event that we helped produce at the Southwest Virginia Cultural Center & Marketplace, we were contacted again by the Executive Director to assist with creating a series of showcase holiday events at the same location. They planned multiple events including a Sunday Jazz Brunch, Breakfast with Santa, a regional music concert among other activities. High Road created the overall branding for the event series and then used those graphics on signage, digital graphics, and other collateral to help promote the events.

Website Design

A central space online for the new event series was integral to get the most pertinent details to attendees. The website served as a space to list all of the events and links to purchase tickets to events where required.

Event Series Logo

Event Signage

Selfie Spot

A banner and floor graphic was produced for a seflie station to increase social media engagement with attendees.


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