Last month I had the chance to spend some vacation time in Utah exploring many #BeUtahful places. The difference in scenery that a few hours drive can make from Salt Lake City is remarkable. In Salt Lake City, specifically in the winter, every direction you look there are sharp, jagged mountains covered with snow (it is definitely a lot different than the mountains we have here in Northeast Tennessee). When you drive a few hours south of Salt Lake City, however, you find yourself in a completely new world with flat desert land and canyons in every direction.

When planning my trip, and even while I was in Utah, I was constantly being targeted on social media by the Utah Office of Tourism, or simply Visit Utah. By doing this, I was obviously click baited into going to their Facebook page as well as their website to see what they had to say about the places that I definitely had to visit. While my friend from Salt Lake City that I was staying with knew exactly what spots we needed to see while I was there, it was interesting to see the perspective from the tourism office. Many of the places we visited were highlighted on their Facebook page, such as Arches National Park (specifically stargazing at night, see photo below), Brighton and Solitude Ski Resorts, Canyonlands National Park, and Antelope Island (where the Buffalo Roam, see photo below). Because I had never been to Utah, the Visit Utah online resources were very helpful in discovering more about my destination.

At The High Road Agency, we have continuously gained more momentum in, and are very passionate about, marketing in the tourism sector. We offer a broad spectrum of services to tourism offices: social media management, website development, video production, search engine optimization, search engine marketing, publication development, graphic design, event planning and execution, and much more.

If you need help in enticing visitors to your specific business or area, we would love to hear from you!