Celebrating the Outstanding Work in the Tourism Industry
Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry. Because of this, a new awards program was created – the Southwest Virginia Tourism Awards – and High Road played a key role in making it happen.
We created the awards branding, developed the conference website, wrote the press release, provided event management, photographed the program, designed the awards program, and provided a variety of graphics.
The Tourism Awards were open to tourism organizations, tourism and economic development individuals, and tourism-related businesses located within the 19 counties of the Southwest Virginia region.
“Taking time to celebrate the contributions and accomplishments of our tourism partners is important,” said Kim Davis, executive director of Friends of Southwest Virginia. “Tourism is one of the key economic drivers in Southwest Virginia, and we are pleased to recognize these incredible leaders who work hard every day to showcase and market our region to travelers.”
Southwest Virginia tourism professionals submitted nearly 60 nominations. Winners were chosen after a panel of tourism industry professionals from across the Southeastern United States, and one judge from England reviewed and judged each entry.
HRA built a new and visually inviting website for the Reignite Tourism Summit, along with a section for the awards, helping the client promote the event.
HRA was onsite during the event to take professional photography of the awards ceremony and winners.