Every font has a unique personality and usage. While working on a brand or project, it’s important to know which matches the communication tone you’d like to use. Serif fonts portray a different personality than sans serif. Check out the infographic to learn more about the psychology and emotions elicited by different types of typefaces. Knowing your preference of tone can help The High Road Agency create the perfect logo, website or print ad to speak in the correct tone to your target audience.