Type Psychology

Every font has a unique personality and usage. While working on a brand or project, it’s important to know which matches the communication tone you’d like to use. Serif fonts portray a different personality than sans serif. Check out the infographic to learn more about the psychology and emotions elicited by different types of typefaces. Knowing your preference of tone can help The High Road Agency create the perfect logo, website or print ad to speak in the correct tone to your target audience.

Written by Katie Westbrooks

Written by Katie Westbrooks

Art Director Contact Katie

0 Comments

Related Posts

Are you in the moment?

Are you in the moment?

Have you ever been accused of not living in the moment while taking pictures to share on social media? I have, and it gives you pause to consider. Am I wasting life’s precious moments trying to capture memories in pictures? Perhaps. But, on the other hand, do you feel...

read more
ARC Event at SWVA Cultural Center

ARC Event at SWVA Cultural Center

The High Road Agency was proud to participate in the Appalachian Regional Commission event held recently at the Southwest Virginia Cultural Center & Marketplace. HRA produced the event, which welcomed Virginia Governor Ralph Northam and ARC federal co-chair Gayle...

read more
Social Media and the Buyer Persona

Social Media and the Buyer Persona

I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....

read more