Which Comes First… The Chicken/Design or the Egg/Content?

 

 

Website Design
Which Comes First… The Chicken/Design or the Egg/Content?

It’s time for your business or organization to develop a new website. It is easy to start the process by looking at colors and logos and maybe even look at some trendy new web templates that you have found online.

You jump right in and start with all the design features that will offer your website all the visual glitz and glamour. It’s exciting to look at colors, logos, typography and templates. After all, you want your message to pop when people look at it, right? How do you even start planning a website without all these creature comforts?

Content First, Design Later

Creating a website without putting content first can be compared to shopping for a new car. You go to the car lot and your eyes gravitate toward the shiny red convertible 2 seater with wheels that sparkle. You open the door and sit in the leather seats and the new car smell immediately over takes you. All of your senses are now engaged and you are ready to throw down some cash to make the purchase. Only problem is you just bought a new home, have 6 children, and your boss just informed you that you are not getting a raise this year.  

Content Matters

The content of your website is part of the design process and it should be the foundation of that process. In essence a designer builds the car to fit your lifestyle or rather the designer builds the website to fit your content.

The content of your website tells your brands story. A great website showcases this content in a way that maximizes your brands message.

Why Content Should Be First

A designer could design a full webpage for your site with a nice 3 column design. However, once they are presented with the content of your website they realize that your content will not fit properly in 3 columns. This means the designer then has to go back and redesign the page. This only takes more time and delays the rest of the process.

Looking at and considering all of the content of your website first identifies potential issues like those mentioned above.

Forcing content to fit into an existing web design can result in additional unnecessary code which can slow down your website. It can also lead to an inconsistent look across the whole website. Fixing these issues only takes more time and money.

Don’t let the flashy colors, or the latest trends in design tempt you. Stick with your content.

Kyle Long
Project Manager

Written by Kyle Long

Written by Kyle Long

Managing Director, Operations Contact Kyle

0 Comments

Related Posts

Charlotte Community Foundation 2020

Charlotte Community Foundation 2020

The High Road Agency partnered with the Charlotte Community Foundation (CCF) in 2019 and has provided various services for the nonprofit organization based in Punta Gorda, Fla.Partnership summary Unlike nonprofit organizations focused on a single cause, CCF embraces...

read more
Bristol is Ready

Bristol is Ready

The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city. The site focuses on the main...

read more
End of Year Cheer – Charlotte Community Foundation

End of Year Cheer – Charlotte Community Foundation

2020 has proven to be a challenging year for everyone, particularly nonprofit organizations. However, CCF wanted to acknowledge that as a community, Punta Gorda was able to remain strong and resilient and work together for everyone's good. To celebrate, CCF created...

read more