Pinnacle of Success: The High Road Agency

On May 10, The High Road Agency attended the 21st annual Pinnacle Awards, hosted by Northeast Tennessee Tourism Association, to celebrate the marketing efforts of tourism in our region. As we did not enter any projects for where the team was awarded the Partnership Award. The Birthplace of Country Music nominated High Road for this award, and below is an excerpt from their nomination:

“Partnership is defined as an arrangement where parties, known as partners, agree to cooperate to advance their mutual interests. The word advance is the key to defining the partnership between the BCM and the High Road Agency, as over the years we have worked together to not only advance the mission and awareness of the Birthplace of Country Music, but we have also worked together to advance tourism and destination marketing in the entire Northeast Tennessee region…

…What makes High Road different from a traditional agency? Starting at the top is Rob Bunch, Managing Director. Rob leads by example, integrity, heart, experience and loyalty. He pushes BCM and all his clients to think strategically about all projects and issues they are facing. He is a servant leader, and that mindset is carried out by his entire team. The High Road Team has grown from four employees when we met them a few short years ago, to nearly 15 team members. Several newer employees are highly esteemed leaders in the region who have left their jobs at major corporations to go and work with Rob and The High Road Team. The company’s core values drive this team to success.

High Road is our go-to resource and team with many projects, even outside basic marketing needs. The trust between our teams runs deep, and High Road’s reputation in our community is highly regarded not only by clients, but also by other agencies and marketing services. Their impact on BCM and the entire tourism community in Northeast Tennessee has been tremendous of the past few years and we, as a tourism community, would not have accomplished half of what we have done without the High Road team.”

The High Road Agency is very thankful for our partnership with the Birthplace of Country Music and honored to have been nominated by our wonderful partner. The Birthplace of Country Music and other partners of The High Road Agency received a combined 7 awards at the 2018 Pinnacle Awards. The Birthplace of Country Music won awards for “Perpetuating the Legacy Brochure,” Bristol Rhythm & Roots Reunion (2), 90th Anniversary of the Bristol Sessions campaign, and their Museum and tourism partners, Discover Bristol and Sullivan County Department of Archives and Tourism, took home awards for videos produced by High Road.

Written by Sarah Mast

Written by Sarah Mast

Digital Art Director Contact Sarah

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