It’s a new year and we all know what that means: time to make resolutions that, in many cases, that won’t last through January. I know that’s generally what happens with me, especially when the words “diet” and “exercise” are part of the resolutions.
And, while I will likely still resolve to do both of those things in 2019, I am also determined to do a few other things, many of which pertain to my job.
First up, I am going to become a better writer. Sure, I’ve been at this profession for longer than Campbell’s had made soup, but that doesn’t mean I’m as good as I can be. Doesn’t matter what I’m writing – press release, emails, social posts, website copy – my goal is to write in such a way that it elicits the desired response or feeling from whomever is reading it.
One of the first things I learned when I worked at the newspaper was the importance of a great lede, journalism jargon for grabbing the reader’s attention within your first paragraph. So, yeah, that’s going to be one of my objectives too, even with emails – I’m going to hit you hard right off the bat and become a better storyteller.
After you’ve been in the public relations business – or any business for that matter – for a long while it can be easy to slip into the same ol’ same ol’, meaning you don’t take chances, you don’t change your approach, you don’t look at it with fresh eyes. You just do it by rote. This year, I pledge to step outside the box more often, take more risks and be enthusiastic about it!
I am also going to do my best to learn how to become more patient (and yes, this one makes the list every year). Patience, as we all know, is a virtue. Unfortunately, it has never been one of mine. Impatience leads to frustration, anger and stress and none of that is good for your health or your personal or work life. Patience, it is said, is the state of being that occurs between experience and reaction. It allows you to suspend judgement long enough to make informed decisions, which in turns leads to a more happy and peaceful life.
Now, who doesn’t want that? Who doesn’t want to let go of things you cannot control and live with less stress, anxiety and frustration? Me, me, me! So, wish me luck and I’ll do the same for you – here’s hoping that what we resolve to do in 2019 on the first of this month sticks around a little longer than a few weeks!