When I was a kid, the parent-child relationship had very specific roles. Although my dad was an adventure seeker and included us in the fun, the distinction between what parents did and what kids did was clear. That line isn’t as defined between my boys and me, and...
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Responding to Negativity on Social Media
Facebook is a place where I enjoy connecting with people – some friends, some family, some coworkers, some community acquaintances, some clients, some who share my hobbies and interests. I like knowing that people who mean something to me are there, even if only...
Getting Philosophical with Instagram
Do you ever consider why you post pictures on social media? There are undoubtedly numerous reasons that prompt us to share snapshots of our lives with others such as providing updates to friends and family, communicating through imagery what we consider significant...
Get Social in Digital Marketing
Why is being social so important? 51% introvert. 49% extrovert. Does that make me more inclined to keep to myself or to be interactive with others? It’s an interesting point of balance. Having grown up a military brat, moving to new places every few years, changing...
Should I wear my ultra skinnies or my Mom jeans on Facebook?
Has anyone else surprised themselves by being excited that “mom jeans” are coming back in style? I was a young teen when they were popular in the 1980’s, and I loved my jeans! They weren’t always just blue denim or acid washed. I had rainbow checked, pinstriped,...
What is Algorithm in Marketing & How does it affect your Promotional Efforts?
Are you tired of being confused about the term algorithm in a digital marketing context? Algorithm has seemingly become a scapegoat for failed marketing efforts through social platforms, particularly Facebook. This malicious phantom diminishes our post reach and...
If the Image Fits… Use It!
I’ve been doing some seasonal shoe shopping lately and have found some pretty fantastic sandals and pumps locally, but have also found some online. Trying shoes on in stores is convenient in ensuring that they fit. Purchasing through websites however may seem...
Digital Marketing & Social Identity in the era of Superficial Gratification
Friday night had arrived and your best friend had come over for the weekend. You’d pulled out the sparkly Caboodle full of bright colored makeup and the crimping iron to make yourselves look royally righteous, talked about your latest crushes, and listened to the...
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FEATURED WORK
Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.