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Best of 2020

take the high road
Take A Staycation

Take A Staycation

Project summary The High Road Agency recently changed Visit Kingsport’s home page (visitkingsport.com) to add COVID-19 messaging. We created three distinct Mini Vacations pages, along with videos to go along with each of them. We then placed the videos on television...

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Symphony of the Mountains

Symphony of the Mountains

In response to the COVID-19 pandemic, Symphony of the Mountains had to modify its schedule but continues to find a way to bring light and depth to a new music season, its 74th since debuting in 1946. With several months left in 2020, SOTM is offering six free outdoor...

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Loudon County Profile

Loudon County Profile

HRA created a comprehensive profile sheet for Visit Loudon County. This piece is an overview of the county that provides information intended to help draw visitors to Loudon County. Information provided includes everything you would love to know about the region,...

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Old Slow and Easy

Old Slow and Easy

“The Old Slow & Easy” is an exhibit showcasing the Smoky Mountain Railroad at the Sevierville Visitor Center. It’s free to learn about Sevier County’s railroad history at the exhibit, which opened January 9th, 2020 and will be on display throughout 2020.Project...

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Firehouse Restaurant

Firehouse Restaurant

As The Firehouse Restaurant was approaching their 40th year in business and after many longtime customer requests, they decided it was time to start bottling their famous Original Sweet BBQ Sauce. They came to us with a vision of a clean, modern design while still...

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Photo credit: Johnson City Aerial Photography

FEATURED WORK

"Make Your Mark" Book Layout

In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.