Social Media. We are all addicted, both from a personal use and business applications. If your Facebook thread is like mine – interspersed with that one friend who loves the “filter” option on every selfie to videos of cute animals – there is good content, great...
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Marketing
take the high road
I’m Worth How Much Online, Exactly?
Never give out your social security number, right? Secure your credit card information. This is what we’re told to do in order to protect our online identity. Not exactly. There’s a lot more to your online identity that you might realize, and it can be bought for a...
Got a PR Crisis Plan? If Not, Get On it!
Recently, a friend asked what I would tell someone dealing with a public relations crisis. My initial response was that people need to be aware that how they respond in the event of a PR crisis can either make or break your company. Most businesses have a crisis...
Slow and Steady
I began taking guitar lessons in college. I never had any interest in playing in a band or being a rock star. I just had a lot of friends who played guitar, and it seemed fun and relaxing. So I figured I would invest in a guitar and learn how to play just as a hobby....
“Workin’ for a Livin'” and Other Songs You Shouldn’t Listen to at Work
You’re sitting at work, trying to get inspired for your writing project, or preparing a PowerPoint presentation for the board, or finally attacking the pile of email that’s overtaken your inbox. You turn on Spotify or Pandora or iTunes and grab a pair of headphones....
Magically Delicious Marketing
I love Lucky Charms. Who doesn’t enjoy the marshmallow goodness of magical rainbows, four-leaf clovers and blue diamonds? As a kid (and maybe sometimes as an adult), I would eat the cereal portion to leave just the marshmallows – those last few bites were perfect....
Katie Westbrooks: High Road’s First Hero
Since joining The High Road agency in September 2017 from a 20+ year career at tourism offices in Bristol and Kingsport, I consider myself fortunate to still work in the industry I love (Tourism Marketing), and work with a plethora of extremely talented and creatively...
Public Relations
A number of years ago I found myself making a major career change, going from working at a newspaper as a writer to entering the world of public relations. One would think since both involve communications that it wouldn’t be such a huge leap. One would be wrong – at...
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FEATURED WORK
Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.