If you’re from the Tri-Cities region, by now you’ve probably heard the story of Kingsport’s Original Long Island Iced Tea. But do you know the behind-the-scenes story of how this idea took root? About five years ago, I was at a conference with the team from...
Recently our digital team at The High Road Agency attended the Digital Dealer’s Conference in Orlando. It is important for us at The High Road Agency to always stay up to date with the latest trends and news about how best to promote your products and services in an...
We’ve all seen the commercial with the infamous phrase, “can you hear me now?” Most people engage their customers by stating they listen to customer needs. But do they? The first role to be an active listener is to stop talking. As simple as that seems, sometimes when...
Fuel Your Audience’s Passion. Last month I had the pleasure of attending the Atlanta Braves Opening Day series with my dad. If you know me you know that I am a passionate baseball fan and it’s all routed from watching the Texas Rangers with my Dad growing up. So this...
Remember the TV show, Cheers - where “everybody knows your name” - and the happy notion of togetherness that the theme song incites? Oftentimes, we’ll gravitate towards places that have that feeling and offer us a place to belong. Perhaps that comes quickly in some...
Last month I had the chance to spend some vacation time in Utah exploring many #BeUtahful places. The difference in scenery that a few hours drive can make from Salt Lake City is remarkable. In Salt Lake City, specifically in the winter, every direction you look there...
Social Media. We are all addicted, both from a personal use and business applications. If your Facebook thread is like mine – interspersed with that one friend who loves the “filter” option on every selfie to videos of cute animals – there is good content, great...
When you’ve lived in the world of public relations and communications for as long as I have, you have no choice but to conform and keep up with the times if you want to continue to be relevant. Back in the day (and yes, I’m really dating myself just by using those...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
