Just a few weeks ago, I was honored to have been asked to speak during a General Session at the VA-1 Tourism Conference in Richmond, VA. One of the greatest challenges I faced was generating the content that I felt would be relevant to the wide array of tourism...
How many times have you started a new job, or even just a new project within your job, and realize that you don’t know precisely what to do because you don’t have enough information about it? It’s happened to everyone, it is just part of life and the nature of doing...
A few days ago I was having a conversation with a close friend who is in graduate school. He was talking about how the school is cracking down on their attendance policy and how some of his classmates were complaining. They were making claims that they...
Content. It correlates to success or epic failure in today’s digital word. Content isn’t just words; content can be videos, social posts, website, blogs, newsletters and digital communication with customers. Helping create content is what we do at The High Road...
One of my Facebook friends who has her own bakery business posted a contest with a photo of the most wonderful looking cupcakes (and, I know they tasted good too). I found myself excitedly commenting for a chance to win. I didn’t win, but I was still happy to have...
Contests are a great way to create new and existing customer engagement, collect more detailed consumer data information, and enhance your brand. Depending on the type of contest you create, you have the opportunity to focus on certain demographics of customers like...
One of the things I look forward to all week is my Saturday morning stroll through the Johnson City’s Farmer’s Market. As I meander through the pavilion with my wicker basket in hand, checking out the variety of produce and goods, I am filled with a sense of...
When you log in to your favorite social media channel, what do you want to see? Pictures or updates from your friends, humorous memes, educational videos, artsy pictures, current events, local happenings, shopping deals - it’s all there. Each platform presents it...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
