Nearly all companies have a logo and a few brand elements that they include on their building, business cards or website – but all too often, other branding and marketing opportunities are missed. Almost everything you do and produce internally and externally can be...
My Favorite Design Inspiration Resources No one wants to copy, so sometimes in our quest to be innovators in the design realm we can be afraid to seek inspiration. These are a few of my favorite places to look to for inspiration. Pinterest – Pinterest is a bulletin...
Since joining The High Road agency in September 2017 from a 20+ year career at tourism offices in Bristol and Kingsport, I consider myself fortunate to still work in the industry I love (Tourism Marketing), and work with a plethora of extremely talented and creatively...
If you are anything like me, then you have already been planning for and looking forward to the holidays for awhile. In this blog I will discuss why I love the holidays and why some of these beloved traditions could give your business a marketing boost during the...
If you're going to work with me, I have a process. This process helps provide you with the best quality of work to fit your needs. See below how I work through a design project. Connect First, I meet with a client and learn about their business and goals. Here, a...
Typeface matters. Or is it fonts matter? Either way, it matters. Here’s why. Conserves Attention Attention is the reader’s gift to you. When you are producing content, you want nothing more than for that content to be consumed. That requires time and attention from...
First impressions are everything. Whether it’s a handshake, a smile, tone of voice, or simply how well kept you are, people are gathering information on who you are and what you represent. The first impression for your brand? Your logo – more specifically the colors...
We’ve all been asked what our favorite color is since, well, since we learned the names of the colors. Through the years our answer changed – based on our emotions and personality at the given time. Color evokes emotion, connection, and overall mood. Ever notice when...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
