When I heard the news of David Bowie’s passing, I felt like I was in a shadowy room without gravity. His presence on this planet added to the richness of our human experience. As an artist, he shared with us his interpretation of life. Each of us sees the world...
Are you tired of being confused about the term algorithm in a digital marketing context? Algorithm has seemingly become a scapegoat for failed marketing efforts through social platforms, particularly Facebook. This malicious phantom diminishes our post reach and...
Ah, web design. The ubiquitous practice of creating a website. An activity that you can do yourself with open-source tools or that you can spend more than it cost to build your house and furnish it. And a profession that was deemed to be secure because, well let’s...
I’ve been doing some seasonal shoe shopping lately and have found some pretty fantastic sandals and pumps locally, but have also found some online. Trying shoes on in stores is convenient in ensuring that they fit. Purchasing through websites however may seem...
Friday night had arrived and your best friend had come over for the weekend. You’d pulled out the sparkly Caboodle full of bright colored makeup and the crimping iron to make yourselves look royally righteous, talked about your latest crushes, and listened to the...
My 7 year old daughter (who, according to short stories she’s been writing lately, is closely related to Princess Elsa) is learning her basics in 2nd grade. This past month, she’s studied carrying numbers in addition, what “plural” means in grammar, and is heading to...
When spring returns with warm sunshine and cool breezes, we know that it’s time to step into the newness that comes with it. One of the first things we do in celebration of spring is change out our wardrobes. We open the windows and put on some tunes that take us to...
Assuming that one size fits all social channels can really cramp your style. Determine which networks most appeal to your audience by trying them on. Different content styles are more attractive on some sites than on others, and you’ll know what works best by...
In partnership with The Athens Messenger, the High Road Agency recently worked with The Athens Visitors Bureau (AVB) in Athens, Ohio, to create a new, innovative, and user-friendly website.
