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Fruitcake for Content

Fruitcake for Content

Social media may seem like fruitcake to some business owners.  So let’s go ahead and bake one! Creating a social media calendar is like making fruit cake.  To many it seems like a conglomeration of strange fruits, nuts, and cake.  It stares at you with festive,...

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We’ve Reached “Late Majority” on Smartphones in the U.S.

The Importance of Mobile Ready Websites

The domestic and global trend towards mobile devices poses unique opportunities for businesses: be found on-the-go, create beautiful content optimized for small screens, sell products to consumers regardless of location, all part of a mobile ready strategy. As global...

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The Efficiencies of Blimps

The Efficiencies of Blimps

Aside from the Hindenburg and Goodyear, most people don’t know much about blimps. Perhaps that’s because they are seen as an antiquated form of transportation or perhaps most people just don’t care. But the blimp has a fascinating story. Originally designed as a...

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Starbucks, Wedding Rings, and Law & Order

Starbucks, Wedding Rings, and Law & Order

This week, I listened to a podcast from Lewis Howe‘s The School of Greatness. He interviewed Branden Hampton, an entrepreneur who has over 30 million followers across his 50 social media accounts. Branden told his life story of success and failure, how he learned to...

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FEATURED WORK

Bristol is Ready

The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.