Words have always been a big part of my life. When I was a kid, I read. All the time. And when say all the time, we’re talking five or six books a week. I would head to the library (yes, I’m THAT old) on a Saturday, check out as many books as they would allow...
Music is powerful. Now I know we are not all music lovers, but let’s set that aside for a moment. There is a reality that we all can see that proves music is universal, cutting across race, nationality, culture and time. Music is big, and it is powerful. Have you ever...
One of my Facebook friends who has her own bakery business posted a contest with a photo of the most wonderful looking cupcakes (and, I know they tasted good too). I found myself excitedly commenting for a chance to win. I didn’t win, but I was still happy to have...
Contests are a great way to create new and existing customer engagement, collect more detailed consumer data information, and enhance your brand. Depending on the type of contest you create, you have the opportunity to focus on certain demographics of customers like...
Whether you’re working on a press release, writing a blog, or sending an email, your first goal should be to make it easy to read, while also getting your point across. Everybody knows that a catchy lede is crucial when writing because you need to capture your...
One of the things I look forward to all week is my Saturday morning stroll through the Johnson City’s Farmer’s Market. As I meander through the pavilion with my wicker basket in hand, checking out the variety of produce and goods, I am filled with a sense of...
In the age of digital communication, it can be easy to send a quick, terse reply, use multiple exclamation points, ALL CAPS, or type a short irrelevant subject line and click “SEND” before we review our communication. However, poor or unprofessional email...
When you log in to your favorite social media channel, what do you want to see? Pictures or updates from your friends, humorous memes, educational videos, artsy pictures, current events, local happenings, shopping deals - it’s all there. Each platform presents it...
The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.
