To be successful in achieving your company goals, identifying the proper audiences are critical for an effective ROI. The magic algorithms of social media, targeted and search engine marketing have helped businesses better harness their customer’s souls and life...
Every font has a unique personality and usage. While working on a brand or project, it’s important to know which matches the communication tone you’d like to use. Serif fonts portray a different personality than sans serif. Check out the infographic to learn more...
Every social media platform has an image size that is optimal for showcasing on your newsfeed. These sizes are always changing as the platforms are updated. Here is a summary for 6 platforms to use for your social media images as of December 2018. Facebook Sharing...
Do you like a good story? I know my son sure does. He is 3, and pretty much every morning at breakfast now, we have gotten into a routine. As he is eating his breakfast at the table, he wants me to sit down beside him and tell him stories. So as he eats his eggs and...
Just a few weeks ago, I was honored to have been asked to speak during a General Session at the VA-1 Tourism Conference in Richmond, VA. One of the greatest challenges I faced was generating the content that I felt would be relevant to the wide array of tourism...
How many times have you started a new job, or even just a new project within your job, and realize that you don’t know precisely what to do because you don’t have enough information about it? It’s happened to everyone, it is just part of life and the nature of doing...
Credibility Key for Journalists It’s the most wonderful time of the year! Yep, that’s right – the pigskin is finally back and it’s Football Time in Tennessee! Football is definitely one of the best things about fall, which just happens to be the season I love most....
A few days ago I was having a conversation with a close friend who is in graduate school. He was talking about how the school is cracking down on their attendance policy and how some of his classmates were complaining. They were making claims that they...
Photo credit: Johnson City Aerial Photography
In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.
