On May 10, The High Road Agency attended the 21st annual Pinnacle Awards, hosted by Northeast Tennessee Tourism Association, to celebrate the marketing efforts of tourism in our region. As we did not enter any projects for where the team was awarded the Partnership...
We’ve all seen the commercial with the infamous phrase, “can you hear me now?” Most people engage their customers by stating they listen to customer needs. But do they? The first role to be an active listener is to stop talking. As simple as that seems, sometimes when...
Domain names can be a stock-in-trade for many people and companies. Brokers can generate millions of dollars a year buying and trading domain names to the highest bidder. Most tech company startups either name their business around a domain name they can easily...
Fuel Your Audience’s Passion. Last month I had the pleasure of attending the Atlanta Braves Opening Day series with my dad. If you know me you know that I am a passionate baseball fan and it’s all routed from watching the Texas Rangers with my Dad growing up. So this...
I don’t want to do it For several years, I worked at a local college as a Resident Director of one of the Residence Halls. Throughout my years in that role, I had quite a few students serve on my staff as Resident Assistants in the building. There were a variety of...
Remember the TV show, Cheers - where “everybody knows your name” - and the happy notion of togetherness that the theme song incites? Oftentimes, we’ll gravitate towards places that have that feeling and offer us a place to belong. Perhaps that comes quickly in some...
Last month I had the chance to spend some vacation time in Utah exploring many #BeUtahful places. The difference in scenery that a few hours drive can make from Salt Lake City is remarkable. In Salt Lake City, specifically in the winter, every direction you look there...
Social Media. We are all addicted, both from a personal use and business applications. If your Facebook thread is like mine – interspersed with that one friend who loves the “filter” option on every selfie to videos of cute animals – there is good content, great...
2020 has proven to be a challenging year for everyone, particularly nonprofit organizations. However, Charlotte Community Foundation (CCF) wanted to acknowledge that as a community, Punta Gorda was able to remain strong and resilient and work together for everyone’s good. To celebrate, CCF created the “End of Year Cheer” by decorating their outdoor courtyard with lights and a tree.
