It’s a new year and we all know what that means: time to make resolutions that, in many cases, that won’t last through January. I know that’s generally what happens with me, especially when the words “diet” and “exercise” are part of the resolutions. And, while...
New Year… is it time for a new you? Ringing in the new year can bring many people to a state of contemplation. Where am I? Where am I going? What do I want and how can I get it? With these thoughts, we create New Year’s Resolutions. Many...
In 2018, High Road gained a new partner that has touched many of our lives and our hearts, Touch A Life. Today, I want to share a campaign we created to increase fourth-quarter fundraising dollars and increase awareness of TAL’s vision. The campaign was focused on the...
How do you feel when people ask if you’re ready for the holidays? Do you feel accomplished when you can respond with yes or do you panic a little when the answer is no? It’s a common question that people ask and perhaps it’s more indicative of small talk, but...
Winter is well underway. The leaves are gone, there's a chill in the air, and thoughts of snow are everywhere. For many of us, this means more time at home, bundling up near a cozy fire, and enjoying a nice cup of tea. Perhaps the time that many of us used to spend...
To be successful in achieving your company goals, identifying the proper audiences are critical for an effective ROI. The magic algorithms of social media, targeted and search engine marketing have helped businesses better harness their customer’s souls and life...
Every font has a unique personality and usage. While working on a brand or project, it’s important to know which matches the communication tone you’d like to use. Serif fonts portray a different personality than sans serif. Check out the infographic to learn more...
Every social media platform has an image size that is optimal for showcasing on your newsfeed. These sizes are always changing as the platforms are updated. Here is a summary for 6 platforms to use for your social media images as of December 2018. Facebook Sharing...
Photo credit: Johnson City Aerial Photography
In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.
