One of the most challenging words in my vocabulary is the word “no.” It is such a small seemingly inconsequential word. Very few words are smaller or easier to spell. My toddler son says it with such ease. But for some reason, it rarely comes out of my mouth. It’s as...
Last month my inbox was flooded (as usual) with deals from all of the businesses that have catalogued my email. The emails this month, however, included an abundance of birthday wishes, deals, and freebies. As I was scrolling through the emails, I began to think about...
Here lately we’ve had a lot of dreary weather and I’ve come to notice my mood has been following the weather pattern. To clarify: I’ve been a Debbie Downer. Given what we do for a living, I’ve realized that I’ve been warping my brand to be negative. This made me begin...
Everyone who uses a cell phone (so… everyone) has at least a couple apps they can’t live without. Apps that make their life easier, more efficient, more fun, more communicative, whatever the purpose of the app may be. With the plethora of available apps, I enjoy...
It’s January, and it’s cold. Many of us might think that the winter months are for hibernating but in most businesses, winter and the first of the year is a perfect time to create and launch new marketing initiatives. It’s just like making Snow Angels. Picking out...
Your brand is not just your name and logo. Your brand is your voice, your tone, your look, and more that all come together to represent who you are. A brand guide is an essential tool for your company to maintain consistency in your marketing efforts and beyond. WHAT...
Do you ever think about the way we communicate with one another? The way we talk and assumptions we make about how we will be understood by others. A few years ago, I spent a couple of weeks in Japan, and of all of the different places I visited and things I...
My 2-year-old son has this little wooden cart that he loves. He has started pushing it all around our house. In fact, one of his newest things is pushing it through our living room, dining room, kitchen and hallway, which is just one big circle. He gets going pretty...
With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.
