Does it spark joy? Many of us have become familiar with that question as of late. I came across the concept in a YouTube video while sorting through my closet(s) a couple of years ago. My closet space has always been very organized, but upon...
Move over, Jack. We love partner marketing. We love when our partners trust us to take a strong brand and reinforce it with an integrated marketing strategy. And we really love when we can celebrate with our partners because we have won awards. In 2018,...
Seth Godin writes, “Great stories are rarely aimed at everyone. Average people are good at ignoring you. Average people have too many different points of view about life and average people are by and large satisfied. If you need to water down your story to appeal to...
In a fast-paced world with technology literally at our fingertips, it’s easy to rush through posting on social media, sending an email, or writing a blog. The wonderful feature of autocorrect has spoiled many of us (including myself) in not feeling the need to check...
A little over a year ago, our entire staff took part in a little exercise one afternoon geared toward the growth and expansion of The High Road Agency. One of the questions we were asked had to do with our goals for 2018. One of my objectives was for our...
Local influencers are a growing option for marketers looking to elevate their brand. I know we all want that celebrity endorsement from Taylor Swift or Oprah, however those expectations and ad budgets rarely exist. In reality, if money was going to be spent on...
LinkedIn recently released a guide for social media managers with updated stats about the platform and offered heavy hints that brands should consider increased advertising efforts on their platform. According to the guide, “Engagement on LinkedIn is booming....
I admit it. I am one of THOSE people. The ones who silently judge misplaced apostrophes, cringe over incorrectly spelled words (even in texts) and die a little on the inside when others misuse words. Yep, I’m a card-carrying member of the grammar police. Of...
Photo credit: Johnson City Aerial Photography
In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.
