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take the high road
What’s In A Word?

What’s In A Word?

  Words have always been a big part of my life. When I was a kid, I read. All the time. And when say all the time, we’re talking five or six books a week. I would head to the library (yes, I’m THAT old) on a Saturday, check out as many books as they would allow...

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Create The Unexpected

Create The Unexpected

Music is powerful. Now I know we are not all music lovers, but let’s set that aside for a moment. There is a reality that we all can see that proves music is universal, cutting across race, nationality, culture and time. Music is big, and it is powerful. Have you ever...

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Do You Play By The Rules?

Do You Play By The Rules?

One of my Facebook friends who has her own bakery business posted a contest with a photo of the most wonderful looking cupcakes (and, I know they tasted good too).  I found myself excitedly commenting for a chance to win.  I didn’t win, but I was still happy to have...

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Farmer’s Marketing?

Farmer’s Marketing?

  One of the things I look forward to all week is my Saturday morning stroll through the Johnson City’s Farmer’s Market. As I meander through the pavilion with my wicker basket in hand, checking out the variety of produce and goods, I am filled with a sense of...

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Email Etiquette

Email Etiquette

  In the age of digital communication, it can be easy to send a quick, terse reply, use multiple exclamation points, ALL CAPS, or type a short irrelevant subject line and click “SEND” before we review our communication. However, poor or unprofessional email...

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How Social Are You?

How Social Are You?

When you log in to your favorite social media channel, what do you want to see?  Pictures or updates from your friends, humorous memes, educational videos, artsy pictures, current events, local happenings, shopping deals - it’s all there. Each platform presents it...

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FEATURED WORK

Bristol is Ready

The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.