In the fall of 1996, I made a groundbreaking discovery. After years of going to a stylist to get my haircut, I discovered that I could buy a $20 pair of clippers from Wal-Mart and a small mirror and cut my own hair for free. Sure the first couple of times were a...
Why is being social so important? 51% introvert. 49% extrovert. Does that make me more inclined to keep to myself or to be interactive with others? It’s an interesting point of balance. Having grown up a military brat, moving to new places every few years, changing...
Early last year, we were contracted to redesign a website for a large multi-national corporation. Our design directive was to keep the aesthetics basically the same but to improve the navigation and administrative elements. In the middle of one of our design meetings,...
I recently heard about a new retro arcade opening in downtown Johnson City called Silverball City. As soon as I read the name, I was immediately transported back to a world filled with Pac-Man, Donkey Kong, and Galaga. The memories all came rushing back. Roller...
Has anyone else surprised themselves by being excited that “mom jeans” are coming back in style? I was a young teen when they were popular in the 1980’s, and I loved my jeans! They weren’t always just blue denim or acid washed. I had rainbow checked, pinstriped,...
When I heard the news of David Bowie’s passing, I felt like I was in a shadowy room without gravity. His presence on this planet added to the richness of our human experience. As an artist, he shared with us his interpretation of life. Each of us sees the world...
Are you tired of being confused about the term algorithm in a digital marketing context? Algorithm has seemingly become a scapegoat for failed marketing efforts through social platforms, particularly Facebook. This malicious phantom diminishes our post reach and...
Ah, web design. The ubiquitous practice of creating a website. An activity that you can do yourself with open-source tools or that you can spend more than it cost to build your house and furnish it. And a profession that was deemed to be secure because, well let’s...
Photo credit: Johnson City Aerial Photography
In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.
