We have all heard the saying, “Less is more.” This seems to be a domineering trend in visual and social marketing. Within a social media channel, such as Facebook, the ads that tend to stand out from others are ones with large, bold visuals and a powerful call to...
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Stalled Where it’s Comfortable.
Last fall, my daughters and I loaded up my car (a reliable brand, supposedly bulletproof) and left Northeast Tennessee headed for sunny Southwest Florida for our annual week-long vacation on the gulf. After making good time for the first 4 hours, my reliable,...
Risk It.
Some people in life take risks. Others sit back and play it safe. I don’t know that I would say either of these approaches is inherently good or bad. There is a time to take a leap of faith and there is also a time to play it safe when the risk just doesn’t make...
Do I Have to Give to Get?
Who doesn’t like free stuff? Right? It’s weird. Even getting a free ink pen carries some sense of excitement. Each year I attend an automotive conference for work. Between educational sessions, my colleagues and I visit exhibitors to gather information about products...
Does Your Brand Need a Little TLC?
In the past month or so I have been in the process of house hunting, particularly near the downtown area of Johnson City. In general, homes in this area tend to be older homes that sometimes need just a bit of TLC. Sometimes, just a little TLC (typeface, logo, and...
New Year, New Web Design Trends: What to Expect in 2017
It’s that time when we look back on the trends that came and went in 2015 and 2016 and try to determine what we will see in web design trends for 2017. Staying up-to-date in your web design is critical to maintaining an active and engaged audience. It’s worth taking a...
How Do You Communicate?
My 16 month-old son is learning lots of new words these days. Yesterday we were reading one of the little blue truck books, and he learned the word taxi, which he repeated over and over again. He can say apple. He has recently discovered how delicious pineapple is as...
Searching For Something
Vacations to Myrtle Beach were a summer staple for me growing up. I have a lot of vivid memories from all of those beach trips, but some of the best ones are of my mom and me searching all over the place for some special something that I had my heart set on. For...
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Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.