Smartphones were basically introduced to us by RIM with the Blackberry in 2005 and in one of the fastest adoption trends in history, now over 70% of Americans are using some sort of handheld mobile device. Just to give you some dates, the iPhone was announced in...
Social media may seem like fruitcake to some business owners. So let’s go ahead and bake one! Creating a social media calendar is like making fruit cake. To many it seems like a conglomeration of strange fruits, nuts, and cake. It stares at you with festive,...
Last month, advertising firm st. john released a humorous video that parodies how many companies base their advertising. They called it: “Reactvertising”. WARNING: there are a few NSFW language moments in the video. Reactive advertising comes in two forms. One...
The domestic and global trend towards mobile devices poses unique opportunities for businesses: be found on-the-go, create beautiful content optimized for small screens, sell products to consumers regardless of location, all part of a mobile ready strategy. As global...
Aside from the Hindenburg and Goodyear, most people don’t know much about blimps. Perhaps that’s because they are seen as an antiquated form of transportation or perhaps most people just don’t care. But the blimp has a fascinating story. Originally designed as a...
This week, I listened to a podcast from Lewis Howe‘s The School of Greatness. He interviewed Branden Hampton, an entrepreneur who has over 30 million followers across his 50 social media accounts. Branden told his life story of success and failure, how he learned to...
In partnership with The Athens Messenger, the High Road Agency recently worked with The Athens Visitors Bureau (AVB) in Athens, Ohio, to create a new, innovative, and user-friendly website.
