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Farmer’s Marketing?

Farmer’s Marketing?

  One of the things I look forward to all week is my Saturday morning stroll through the Johnson City’s Farmer’s Market. As I meander through the pavilion with my wicker basket in hand, checking out the variety of produce and goods, I am filled with a sense of...

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Email Etiquette

Email Etiquette

  In the age of digital communication, it can be easy to send a quick, terse reply, use multiple exclamation points, ALL CAPS, or type a short irrelevant subject line and click “SEND” before we review our communication. However, poor or unprofessional email...

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How Social Are You?

How Social Are You?

When you log in to your favorite social media channel, what do you want to see?  Pictures or updates from your friends, humorous memes, educational videos, artsy pictures, current events, local happenings, shopping deals - it’s all there. Each platform presents it...

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What Exactly Is PR?

What Exactly Is PR?

“Tell me,” a new acquaintance said to me, “what exactly does public relations mean.” I wasn’t offended by the question because it wasn’t the first time I had heard it. Nope, in fact, it’s something I’ve heard from the very beginning of my PR career. In my mind, the...

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Nothing Good In Life Is Free

Nothing Good In Life Is Free

Have you ever heard the phrase, “nothing in life is ever free.” Well, I believe that is true, but even if it were not true, I am not sure I would hold that statement to much value. I think I am maybe more inclined to believe that “nothing good in life is free.” Free...

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Digital Dealer’s Trends

Digital Dealer’s Trends

Recently our digital team at The High Road Agency attended the Digital Dealer’s Conference in Orlando. It is important for us at The High Road Agency to always stay up to date with the latest trends and news about how best to promote your products and services in an...

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FEATURED WORK

Bristol Sessions Super Raffle

With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.