HRA created a comprehensive profile sheet for Visit Loudon County. This piece is an overview of the county that provides information intended to help draw visitors to Loudon County. Information provided includes everything you would love to know about the region,...
What is Geofencing and How Can It Help Your Business? As mobile phone usage continues to grow by leaps and bounds (nearly 77 percent of Americans own one), so does mobile marketing. Geofencing is an incredibly powerful way to harness the power of location-based...
Back in March, when this pandemic began, raise your hand if you thought things would return to “normal” within a month or so. It’s likely that many of you felt that way, no doubt believing that COVID-19 was short-term… nothing more than a soon-to-be repaired pothole...
Many of us have been cooped up for months. We’ve watched every movie, series, and documentary on Netflix and read everything in the house, including the backs of cereal boxes. Some of us passed stir crazy status a long time ago. The good news is you’re not alone. The...
The Northeast Tennessee Tourism Association recently held its annual Pinnacle Awards to honor the industry’s premier performers for 2020. The High Road Agency, which works with a number of tourism entities in the region, was proud to have played a role in several of...
Websites reach an end of life for a variety of reasons. One common reason is that the website is no longer meeting the needs or goals of the business or organization it represents. This can occur when the business or organization changes its focus, products, or...
In June of 2020, HRA sat with Connie Bishop, the granddaughter of the creator of the original Long Island Iced Tea and talked about her family’s history regarding the drink that was born in Kingsport. We created three different videos for the social media campaign...
“The Old Slow & Easy” is an exhibit showcasing the Smoky Mountain Railroad at the Sevierville Visitor Center. It’s free to learn about Sevier County’s railroad history at the exhibit, which opened January 9th, 2020 and will be on display throughout 2020.Project...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
