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Touch A Life

Touch A Life

The High Road team has recently partnered with Touch A Life, a nonprofit developing creative ways to bring healing and empowerment to kids who are suffering, exploited, and at-risk around the world. The team currently cares for children in Ghana, Vietnam, and...

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What’s In A Word?

What’s In A Word?

  Words have always been a big part of my life. When I was a kid, I read. All the time. And when say all the time, we’re talking five or six books a week. I would head to the library (yes, I’m THAT old) on a Saturday, check out as many books as they would allow...

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Create The Unexpected

Create The Unexpected

Music is powerful. Now I know we are not all music lovers, but let’s set that aside for a moment. There is a reality that we all can see that proves music is universal, cutting across race, nationality, culture and time. Music is big, and it is powerful. Have you ever...

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Do You Play By The Rules?

Do You Play By The Rules?

One of my Facebook friends who has her own bakery business posted a contest with a photo of the most wonderful looking cupcakes (and, I know they tasted good too).  I found myself excitedly commenting for a chance to win.  I didn’t win, but I was still happy to have...

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Farmer’s Marketing?

Farmer’s Marketing?

  One of the things I look forward to all week is my Saturday morning stroll through the Johnson City’s Farmer’s Market. As I meander through the pavilion with my wicker basket in hand, checking out the variety of produce and goods, I am filled with a sense of...

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FEATURED WORK

Bristol Sessions Super Raffle

With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.