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Branding

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Email Etiquette

Email Etiquette

  In the age of digital communication, it can be easy to send a quick, terse reply, use multiple exclamation points, ALL CAPS, or type a short irrelevant subject line and click “SEND” before we review our communication. However, poor or unprofessional email...

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The Mountains Were Calling

The Mountains Were Calling

Last month I had the chance to spend some vacation time in Utah exploring many #BeUtahful places. The difference in scenery that a few hours drive can make from Salt Lake City is remarkable. In Salt Lake City, specifically in the winter, every direction you look there...

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Magically Delicious Marketing

Magically Delicious Marketing

I love Lucky Charms.  Who doesn’t enjoy the marshmallow goodness of magical rainbows, four-leaf clovers and blue diamonds?   As a kid (and maybe sometimes as an adult), I would eat the cereal portion to leave just the marshmallows – those last few bites were perfect....

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You are your Brand

You are your Brand

Here lately we’ve had a lot of dreary weather and I’ve come to notice my mood has been following the weather pattern. To clarify: I’ve been a Debbie Downer. Given what we do for a living, I’ve realized that I’ve been warping my brand to be negative. This made me begin...

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FEATURED WORK

Bristol is Ready

The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.