Here lately we’ve had a lot of dreary weather and I’ve come to notice my mood has been following the weather pattern. To clarify: I’ve been a Debbie Downer. Given what we do for a living, I’ve realized that I’ve been warping my brand to be negative. This made me begin...
Your brand is not just your name and logo. Your brand is your voice, your tone, your look, and more that all come together to represent who you are. A brand guide is an essential tool for your company to maintain consistency in your marketing efforts and beyond. WHAT...
We recently helped organize a community luncheon based on the Field of Dreams movie theme, “If you build it, they will come.” The baseball inspired event recognized the team effort of regional economic development endeavors. Our task was to creatively communicate...
A friend and I were planning to prepare dinner together and had to pick up some food items. We had already purchased specialty products and still needed the main ingredients. We were close to a large grocery chain retailer, but decided that we would drive two miles...
I’ve been having an ongoing conversation with a friend for weeks now about the individual experience within the human function. We’ve agreed that it’s easy to become disenchanted with the whole of humanity through disappointment that accompanies the awareness of...
Is a cup of coffee just a cup of coffee? Sometimes. But, when you want a specific type of coffee drink, the anticipation and expectation can build up and your experience can be really great or really disappointing if you can’t get exactly what you want. The...
Last fall, my daughters and I loaded up my car (a reliable brand, supposedly bulletproof) and left Northeast Tennessee headed for sunny Southwest Florida for our annual week-long vacation on the gulf. After making good time for the first 4 hours, my reliable,...
In the past month or so I have been in the process of house hunting, particularly near the downtown area of Johnson City. In general, homes in this area tend to be older homes that sometimes need just a bit of TLC. Sometimes, just a little TLC (typeface, logo, and...
Photo credit: Johnson City Aerial Photography
In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.
