Top 5 Marketing DO’s Marketing strategies are unique, and they should be, as each business is unique. Your business has certain characteristics that have to be exploited on an individual basis. However, there are some certain general rules of thumb for marketing. Do...
I don’t know about you, but I am a huge movie lover. I grew up watching movies, and I have always been a fan of a good story. So needless to say, having started building my library of films with Star Wars when I was 2, I have seen my fair share of movies. While the...
Content. It correlates to success or epic failure in today’s digital word. Content isn’t just words; content can be videos, social posts, website, blogs, newsletters and digital communication with customers. Helping create content is what we do at The High Road...
Music is powerful. Now I know we are not all music lovers, but let’s set that aside for a moment. There is a reality that we all can see that proves music is universal, cutting across race, nationality, culture and time. Music is big, and it is powerful. Have you ever...
Contests are a great way to create new and existing customer engagement, collect more detailed consumer data information, and enhance your brand. Depending on the type of contest you create, you have the opportunity to focus on certain demographics of customers like...
One of the things I look forward to all week is my Saturday morning stroll through the Johnson City’s Farmer’s Market. As I meander through the pavilion with my wicker basket in hand, checking out the variety of produce and goods, I am filled with a sense of...
In the age of digital communication, it can be easy to send a quick, terse reply, use multiple exclamation points, ALL CAPS, or type a short irrelevant subject line and click “SEND” before we review our communication. However, poor or unprofessional email...
When you log in to your favorite social media channel, what do you want to see? Pictures or updates from your friends, humorous memes, educational videos, artsy pictures, current events, local happenings, shopping deals - it’s all there. Each platform presents it...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
