Local influencers are a growing option for marketers looking to elevate their brand. I know we all want that celebrity endorsement from Taylor Swift or Oprah, however those expectations and ad budgets rarely exist. In reality, if money was going to be spent on...
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Should LinkedIn be a part of your marketing strategy?
LinkedIn recently released a guide for social media managers with updated stats about the platform and offered heavy hints that brands should consider increased advertising efforts on their platform. According to the guide, “Engagement on LinkedIn is booming....
New Year… Is It Time For A New You?
New Year… is it time for a new you? Ringing in the new year can bring many people to a state of contemplation. Where am I? Where am I going? What do I want and how can I get it? With these thoughts, we create New Year’s Resolutions. Many...
Are You Ready For The Holidays?
How do you feel when people ask if you’re ready for the holidays? Do you feel accomplished when you can respond with yes or do you panic a little when the answer is no? It’s a common question that people ask and perhaps it’s more indicative of small talk, but...
Getting Cozy With Facebook
Winter is well underway. The leaves are gone, there's a chill in the air, and thoughts of snow are everywhere. For many of us, this means more time at home, bundling up near a cozy fire, and enjoying a nice cup of tea. Perhaps the time that many of us used to spend...
Audience Strategies: Wide Nets vs. Narrow Paths – Who Wins?
To be successful in achieving your company goals, identifying the proper audiences are critical for an effective ROI. The magic algorithms of social media, targeted and search engine marketing have helped businesses better harness their customer’s souls and life...
Type Psychology
Every font has a unique personality and usage. While working on a brand or project, it’s important to know which matches the communication tone you’d like to use. Serif fonts portray a different personality than sans serif. Check out the infographic to learn more...
Ideal Image Size for Social Media
Every social media platform has an image size that is optimal for showcasing on your newsfeed. These sizes are always changing as the platforms are updated. Here is a summary for 6 platforms to use for your social media images as of December 2018. Facebook Sharing...
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Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.