Are you tired of being confused about the term algorithm in a digital marketing context? Algorithm has seemingly become a scapegoat for failed marketing efforts through social platforms, particularly Facebook. This malicious phantom diminishes our post reach and...
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Is Web Design Dead?
Ah, web design. The ubiquitous practice of creating a website. An activity that you can do yourself with open-source tools or that you can spend more than it cost to build your house and furnish it. And a profession that was deemed to be secure because, well let’s...
If the Image Fits… Use It!
I’ve been doing some seasonal shoe shopping lately and have found some pretty fantastic sandals and pumps locally, but have also found some online. Trying shoes on in stores is convenient in ensuring that they fit. Purchasing through websites however may seem...
Digital Marketing & Social Identity in the era of Superficial Gratification
Friday night had arrived and your best friend had come over for the weekend. You’d pulled out the sparkly Caboodle full of bright colored makeup and the crimping iron to make yourselves look royally righteous, talked about your latest crushes, and listened to the...
The importance of Punctuation: 3 Things to consider in your Grammar
My 7 year old daughter (who, according to short stories she’s been writing lately, is closely related to Princess Elsa) is learning her basics in 2nd grade. This past month, she’s studied carrying numbers in addition, what “plural” means in grammar, and is heading to...
If a change in seasons alters how we dress, does it also alter our online habits?
When spring returns with warm sunshine and cool breezes, we know that it’s time to step into the newness that comes with it. One of the first things we do in celebration of spring is change out our wardrobes. We open the windows and put on some tunes that take us to...
7 Serious Faux Pas of Social Networking
Assuming that one size fits all social channels can really cramp your style. Determine which networks most appeal to your audience by trying them on. Different content styles are more attractive on some sites than on others, and you’ll know what works best by...
We’ve Reached “Late Majority” on Smartphones in the U.S.
Smartphones were basically introduced to us by RIM with the Blackberry in 2005 and in one of the fastest adoption trends in history, now over 70% of Americans are using some sort of handheld mobile device. Just to give you some dates, the iPhone was announced in...
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Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.