It’s a new year and we all know what that means: time to make resolutions that, in many cases, that won’t last through January. I know that’s generally what happens with me, especially when the words “diet” and “exercise” are part of the resolutions. And, while...
To be successful in achieving your company goals, identifying the proper audiences are critical for an effective ROI. The magic algorithms of social media, targeted and search engine marketing have helped businesses better harness their customer’s souls and life...
Every font has a unique personality and usage. While working on a brand or project, it’s important to know which matches the communication tone you’d like to use. Serif fonts portray a different personality than sans serif. Check out the infographic to learn more...
Every social media platform has an image size that is optimal for showcasing on your newsfeed. These sizes are always changing as the platforms are updated. Here is a summary for 6 platforms to use for your social media images as of December 2018. Facebook Sharing...
Do you like a good story? I know my son sure does. He is 3, and pretty much every morning at breakfast now, we have gotten into a routine. As he is eating his breakfast at the table, he wants me to sit down beside him and tell him stories. So as he eats his eggs and...
Just a few weeks ago, I was honored to have been asked to speak during a General Session at the VA-1 Tourism Conference in Richmond, VA. One of the greatest challenges I faced was generating the content that I felt would be relevant to the wide array of tourism...
I have a good friend who loves to debate. He thrives in the context of heated discussion and tension. For him, it's almost as if the world is not quite right if everyone is happy and getting along. I don’t know that I would say that he incites controversy, but he...
Marketing strategies are unique, and they should be, as each business is unique. Your business has certain characteristics that have to be exploited on an individual basis. However, there are some certain general rules of thumb for marketing. Don’t forget your...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
