The High Road Agency recently partnered with Visit Morristown to produce a variety of videos to help promote tourism in the city. HRA produced eight 60-90-second videos highlighting Downtown Morristown, Panther Creek State Park, disc golf, and the outdoors,...
Digital Agencies: How Three Successful Agencies Made It Work What does the future of digital agencies look like? How does being part of an agency owned by a media company benefit the agency and the advertisers? What are some unique challenges that come from an...
2021 Pinnacle Awards Hosted by Northeast Tennessee Tourism Association (NETTA) and ranked by a panel of judges within the tourism industry associated with the Southeast Tourism Society, 36 Pinnacle Awards were given to the top entry in each category. High Road looks...
Branding - Who Are You and How it tells Your Story In this ultra-competitive world, it’s essential for businesses to find a way to stand out from the crowd. Easier said than done when you consider the thousands of companies vying for the attention of consumers. The...
Web Accessibility and Why it is Important Over the past three decades, large strides have been made in regards to accessibility for all Americans. First, let's talk about two important pieces of legislation that have been passed to make these strides: Americans with...
In partnership with The Athens Messenger, the High Road Agency recently worked with The Athens Visitors Bureau (AVB) in Athens, Ohio, to create a new, innovative, and user-friendly website.Photo Credit: Joel PrinceProject summary Boone Troyer, Executive Director of...
The Birthplace of County Music Museum’s current exhibit, Our Living Past: Platinum Portraits of Southern Music Makers, features the work of Timothy Duffy. Duffy, who has been photographing musicians and still lifes of southern scenes for 35 years, is the founder of...
DOOH is the Latest Concept in Innovative Advertising Over the last several years, advertising has changed. A lot. There was a time when advertising was very traditional. It was all about billboards, television, radio ads, or printed material. But technology has...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
