The Northeast Tennessee Tourism Association recently held its annual Pinnacle Awards to honor the industry’s premier performers for 2020. The High Road Agency, which works with a number of tourism entities in the region, was proud to have played a role in several of...
In June of 2020, HRA sat with Connie Bishop, the granddaughter of the creator of the original Long Island Iced Tea and talked about her family’s history regarding the drink that was born in Kingsport. We created three different videos for the social media campaign...
“The Old Slow & Easy” is an exhibit showcasing the Smoky Mountain Railroad at the Sevierville Visitor Center. It’s free to learn about Sevier County’s railroad history at the exhibit, which opened January 9th, 2020 and will be on display throughout 2020.Project...
Bristol Rhythm and Roots Reunion has been tremendously successful over the past two decades and in 2019 the Birthplace of Country Music decided they wanted to take fundraising to the next level. With a goal of energizing their brand, while also raising monies for the...
Spark Plaza came to us needing a way to make their mark on the community with business cards and stickers. We produced business cards providing contact information to learn more about their business that also included a sticker on the back which allows youto Make Your...
We developed informational brochures for the State of Franklin Healthcare Associates OB/GYN office. HRA used its existing branding to express calm, confidence, and respect. Included were brochures for:Content included a brief overview of what happens to a woman's body...
The High Road Agency partnered with Johnson City Eye Clinic & Surgery Center to rebuild their website with a focus on providing patients an easy way to request an appointment and access their patient portal. The site also includes education on the services that...
The Grind Coffee Café branding was created for a family in Bristol who had a vision for a coffeeshop in a new downtown business center that never came to fruition through the pandemic. The name "The Grind" came from a brainstorming session when discussing the overall...
In partnership with The Athens Messenger, the High Road Agency recently worked with The Athens Visitors Bureau (AVB) in Athens, Ohio, to create a new, innovative, and user-friendly website.
