Credibility Key for Journalists It’s the most wonderful time of the year! Yep, that’s right – the pigskin is finally back and it’s Football Time in Tennessee! Football is definitely one of the best things about fall, which just happens to be the season I love most....
A few days ago I was having a conversation with a close friend who is in graduate school. He was talking about how the school is cracking down on their attendance policy and how some of his classmates were complaining. They were making claims that they...
I have a good friend who loves to debate. He thrives in the context of heated discussion and tension. For him, it's almost as if the world is not quite right if everyone is happy and getting along. I don’t know that I would say that he incites controversy, but he...
Marketing strategies are unique, and they should be, as each business is unique. Your business has certain characteristics that have to be exploited on an individual basis. However, there are some certain general rules of thumb for marketing. Don’t forget your...
Top 5 Marketing DO’s Marketing strategies are unique, and they should be, as each business is unique. Your business has certain characteristics that have to be exploited on an individual basis. However, there are some certain general rules of thumb for marketing. Do...
I don’t know about you, but I am a huge movie lover. I grew up watching movies, and I have always been a fan of a good story. So needless to say, having started building my library of films with Star Wars when I was 2, I have seen my fair share of movies. While the...
The High Road team has recently partnered with Touch A Life, a nonprofit developing creative ways to bring healing and empowerment to kids who are suffering, exploited, and at-risk around the world. The team currently cares for children in Ghana, Vietnam, and...
Content. It correlates to success or epic failure in today’s digital word. Content isn’t just words; content can be videos, social posts, website, blogs, newsletters and digital communication with customers. Helping create content is what we do at The High Road...
With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.
