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2020 Marketing Story Is All About Pivoting

2020 Marketing Story Is All About Pivoting

2020 Marketing Story Is All About Pivoting Way back in January – long before the world slowed to a crawl due to the COVID-19 pandemic – the marketing industry was booming. Many companies had determined their advertising plans before 2019 ever ended, and their new...

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Symphony of the Mountains

Symphony of the Mountains

In response to the COVID-19 pandemic, Symphony of the Mountains had to modify its schedule but continues to find a way to bring light and depth to a new music season, its 74th since debuting in 1946. With several months left in 2020, SOTM is offering six free outdoor...

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Ready To Mask Up With Your Company Logo? We Can Help!

Ready To Mask Up With Your Company Logo? We Can Help!

Ready To Mask Up With Your Company Logo? We Can Help! Wearing a mask used to be something you did only at Halloween or maybe at a masquerade ball. These days, though, most folks have made them a vital part of their everyday look. Thanks to the COVID-19 pandemic,...

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Loudon County Profile

Loudon County Profile

HRA created a comprehensive profile sheet for Visit Loudon County. This piece is an overview of the county that provides information intended to help draw visitors to Loudon County. Information provided includes everything you would love to know about the region,...

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What is Geofencing and How Can It Help Your Business?

What is Geofencing and How Can It Help Your Business?

What is Geofencing and How Can It Help Your Business? As mobile phone usage continues to grow by leaps and bounds (nearly 77 percent of Americans own one), so does mobile marketing. Geofencing is an incredibly powerful way to harness the power of location-based...

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Marketing Your Business During COVID-19

Marketing Your Business During COVID-19

Back in March, when this pandemic began, raise your hand if you thought things would return to “normal” within a month or so. It’s likely that many of you felt that way, no doubt believing that COVID-19 was short-term… nothing more than a soon-to-be repaired pothole...

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FEATURED WORK

Athens Ohio Website

In partnership with The Athens Messenger, the High Road Agency recently worked with The Athens Visitors Bureau (AVB) in Athens, Ohio, to create a new, innovative, and user-friendly website.