DOOH is the Latest Concept in Innovative Advertising Over the last several years, advertising has changed. A lot. There was a time when advertising was very traditional. It was all about billboards, television, radio ads, or printed material. But technology has...
Where There's A Will, There's A Waze Advertising on the Navigation App Offers Plenty of Benefits Looking for different ways to up your digital marketing game? Waze may well be your answer. The popular traffic navigation map app, which has 50 million users, is an...
The High Road Agency partnered with the Charlotte Community Foundation (CCF) in 2019 and has provided various services for the nonprofit organization based in Punta Gorda, Fla.Partnership summary Unlike nonprofit organizations focused on a single cause, CCF embraces...
Pandemic Forces Major Advertisers to Punt, Change Tactics For the first time in nearly 40 years, the iconic Budweiser brand won’t be advertising during this year’s Super Bowl. Yep, that’s right. The Clydesdales will be staying in the barn for the big game. Such is...
The Vaccine and Out of Home Marketing Tactics The wait for a COVID-19 vaccine is finally over. And while it will still be a while before the vaccination is available to everyone, this breakthrough will lead to a transformation in consumer behavior, which will...
Your Online Reputation is Crucial Regardless of the industry you're involved in, it will be talked about online. People will have thoughts and opinions about your business – how it operates, how your customer service rates, if they would buy a particular product or...
Are you starting to feel like you (or your playlist) are trapped in a real-life version of "Groundhog Day?" We have a remix for you! This curated playlist includes a few of our team's favorite and relatable tunes. Keep scrolling for more!High Road's Happiest Songs...
Marketing and Branding Are Crucial for Startup Businesses It goes without saying that branding and marketing are essential for all businesses. For startups, however, it’s even more critical. If people don’t know about your business and what it offers, you’re going to...
The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.
