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2020 Marketing Story Is All About Pivoting

2020 Marketing Story Is All About Pivoting

2020 Marketing Story Is All About Pivoting Way back in January – long before the world slowed to a crawl due to the COVID-19 pandemic – the marketing industry was booming. Many companies had determined their advertising plans before 2019 ever ended, and their new...

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Ready To Mask Up With Your Company Logo? We Can Help!

Ready To Mask Up With Your Company Logo? We Can Help!

Ready To Mask Up With Your Company Logo? We Can Help! Wearing a mask used to be something you did only at Halloween or maybe at a masquerade ball. These days, though, most folks have made them a vital part of their everyday look. Thanks to the COVID-19 pandemic,...

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What is Geofencing and How Can It Help Your Business?

What is Geofencing and How Can It Help Your Business?

What is Geofencing and How Can It Help Your Business? As mobile phone usage continues to grow by leaps and bounds (nearly 77 percent of Americans own one), so does mobile marketing. Geofencing is an incredibly powerful way to harness the power of location-based...

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Marketing Your Business During COVID-19

Marketing Your Business During COVID-19

Back in March, when this pandemic began, raise your hand if you thought things would return to “normal” within a month or so. It’s likely that many of you felt that way, no doubt believing that COVID-19 was short-term… nothing more than a soon-to-be repaired pothole...

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2020 Pinnacle Awards

2020 Pinnacle Awards

The Northeast Tennessee Tourism Association recently held its annual Pinnacle Awards to honor the industry’s premier performers for 2020. The High Road Agency, which works with a number of tourism entities in the region, was proud to have played a role in several of...

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FEATURED WORK

Bristol Sessions Super Raffle

With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.