Marketing strategies are unique, and they should be, as each business is unique. Your business has certain characteristics that have to be exploited on an individual basis. However, there are some certain general rules of thumb for marketing. Don’t forget your...
Top 5 Marketing DO’s Marketing strategies are unique, and they should be, as each business is unique. Your business has certain characteristics that have to be exploited on an individual basis. However, there are some certain general rules of thumb for marketing. Do...
I don’t know about you, but I am a huge movie lover. I grew up watching movies, and I have always been a fan of a good story. So needless to say, having started building my library of films with Star Wars when I was 2, I have seen my fair share of movies. While the...
The High Road team has recently partnered with Touch A Life, a nonprofit developing creative ways to bring healing and empowerment to kids who are suffering, exploited, and at-risk around the world. The team currently cares for children in Ghana, Vietnam, and...
Content. It correlates to success or epic failure in today’s digital word. Content isn’t just words; content can be videos, social posts, website, blogs, newsletters and digital communication with customers. Helping create content is what we do at The High Road...
Words have always been a big part of my life. When I was a kid, I read. All the time. And when say all the time, we’re talking five or six books a week. I would head to the library (yes, I’m THAT old) on a Saturday, check out as many books as they would allow...
Music is powerful. Now I know we are not all music lovers, but let’s set that aside for a moment. There is a reality that we all can see that proves music is universal, cutting across race, nationality, culture and time. Music is big, and it is powerful. Have you ever...
One of my Facebook friends who has her own bakery business posted a contest with a photo of the most wonderful looking cupcakes (and, I know they tasted good too). I found myself excitedly commenting for a chance to win. I didn’t win, but I was still happy to have...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
