When you’ve lived in the world of public relations and communications for as long as I have, you have no choice but to conform and keep up with the times if you want to continue to be relevant. Back in the day (and yes, I’m really dating myself just by using those...
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Design Inspiration
My Favorite Design Inspiration Resources No one wants to copy, so sometimes in our quest to be innovators in the design realm we can be afraid to seek inspiration. These are a few of my favorite places to look to for inspiration. Pinterest – Pinterest is a bulletin...
Katie Westbrooks: High Road’s First Hero
Since joining The High Road agency in September 2017 from a 20+ year career at tourism offices in Bristol and Kingsport, I consider myself fortunate to still work in the industry I love (Tourism Marketing), and work with a plethora of extremely talented and creatively...
Public Relations
A number of years ago I found myself making a major career change, going from working at a newspaper as a writer to entering the world of public relations. One would think since both involve communications that it wouldn’t be such a huge leap. One would be wrong – at...
Facebook Changes
My, How Things Change With Facebook! When you open Facebook, what do you see? Do you even bother to scroll through the feed or do you go right to the intended destination - Marketplace, a business you need information about, a friend’s profile? For me, I now use...
Saying No
One of the most challenging words in my vocabulary is the word “no.” It is such a small seemingly inconsequential word. Very few words are smaller or easier to spell. My toddler son says it with such ease. But for some reason, it rarely comes out of my mouth. It’s as...
Birthday Marketing
Last month my inbox was flooded (as usual) with deals from all of the businesses that have catalogued my email. The emails this month, however, included an abundance of birthday wishes, deals, and freebies. As I was scrolling through the emails, I began to think about...
You are your Brand
Here lately we’ve had a lot of dreary weather and I’ve come to notice my mood has been following the weather pattern. To clarify: I’ve been a Debbie Downer. Given what we do for a living, I’ve realized that I’ve been warping my brand to be negative. This made me begin...
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FEATURED WORK
Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.