Purpose: Before building a website, it's important to consider the purpose of the site. What do you want to achieve with your website? Are you trying to sell products or services, provide information, or connect with a community? Understanding the purpose of your...
Thinking about writing a blog but you’re not entirely sure how to go about it? Don’t worry, you’re not alone. Plenty of folks feel like they’ve got something to say and have a real desire to express it. The problem is, they don’t know exactly how to make it...
Last month, Adobe released an online test/survey to discover what your creative type is. The test is similar to that of the Meyers-Briggs Personality Test, but takes you on a colorful, creative journey before finding out your true creative type. Your results stem from...
A little over a year ago, our entire staff took part in a little exercise one afternoon geared toward the growth and expansion of The High Road Agency. One of the questions we were asked had to do with our goals for 2018. One of my objectives was for our...
LinkedIn recently released a guide for social media managers with updated stats about the platform and offered heavy hints that brands should consider increased advertising efforts on their platform. According to the guide, “Engagement on LinkedIn is booming....
I admit it. I am one of THOSE people. The ones who silently judge misplaced apostrophes, cringe over incorrectly spelled words (even in texts) and die a little on the inside when others misuse words. Yep, I’m a card-carrying member of the grammar police. Of...
It’s a new year and we all know what that means: time to make resolutions that, in many cases, that won’t last through January. I know that’s generally what happens with me, especially when the words “diet” and “exercise” are part of the resolutions. And, while...
In 2018, High Road gained a new partner that has touched many of our lives and our hearts, Touch A Life. Today, I want to share a campaign we created to increase fourth-quarter fundraising dollars and increase awareness of TAL’s vision. The campaign was focused on the...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
