Have you ever been accused of not living in the moment while taking pictures to share on social media? I have, and it gives you pause to consider. Am I wasting life’s precious moments trying to capture memories in pictures? Perhaps. But, on the other hand, do you feel...
Charlotte Community Foundation’s mission is to connect people who care with causes that matter. After an audit of the organization’s website, it was determined that the user experience did not accomplish this mission as it was not user-friendly. The High Road Agency...
While rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc Plaza'' convenience...
Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry. Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...
This year’s display is entitled “Life in the Smoky Mountains.” This incredible exhibit showcases the lives and personalities of people living in the Smoky Mountains before it became the Great Smoky Mountains National Park in 1940.Project summary The High Road Agency...
The High Road Agency recently created an eye-catching new website for the Kingsport Fun Fest, a nine-day festival that takes place in July. Fun Fest, one of the largest summer events in the region, needed a fresh, new look, and HRA created a stunning site that has...
Friends of Southwest Virginia developed a new event for the summer of 2022 – the LOVE SWVA Concert Series – and the High Road Agency played a key role in rolling it out. The agency created the concert series branding as well as a variety of graphics for the event,...
There's a time in every organization's life when stakeholders begin to think about rebranding. This brings up many questions: Should we rebrand? Why should we rebrand? What is our legacy? What is our identity? Knowing the answers to these questions is vital to...
Photo credit: Johnson City Aerial Photography
In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.
