DOOH is the Latest Concept in Innovative Advertising Over the last several years, advertising has changed. A lot. There was a time when advertising was very traditional. It was all about billboards, television, radio ads, or printed material. But technology has...
Where There's A Will, There's A Waze Advertising on the Navigation App Offers Plenty of Benefits Looking for different ways to up your digital marketing game? Waze may well be your answer. The popular traffic navigation map app, which has 50 million users, is an...
The High Road Agency partnered with the Charlotte Community Foundation (CCF) in 2019 and has provided various services for the nonprofit organization based in Punta Gorda, Fla.Partnership summary Unlike nonprofit organizations focused on a single cause, CCF embraces...
The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city. The site focuses on the main...
Pandemic Forces Major Advertisers to Punt, Change Tactics For the first time in nearly 40 years, the iconic Budweiser brand won’t be advertising during this year’s Super Bowl. Yep, that’s right. The Clydesdales will be staying in the barn for the big game. Such is...
2020 has proven to be a challenging year for everyone, particularly nonprofit organizations. However, CCF wanted to acknowledge that as a community, Punta Gorda was able to remain strong and resilient and work together for everyone's good. To celebrate, CCF created...
The Vaccine and Out of Home Marketing Tactics The wait for a COVID-19 vaccine is finally over. And while it will still be a while before the vaccination is available to everyone, this breakthrough will lead to a transformation in consumer behavior, which will...
Your Online Reputation is Crucial Regardless of the industry you're involved in, it will be talked about online. People will have thoughts and opinions about your business – how it operates, how your customer service rates, if they would buy a particular product or...
The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.
