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2021 Pinnacle Awards

2021 Pinnacle Awards

2021 Pinnacle Awards Hosted by Northeast Tennessee Tourism Association (NETTA) and ranked by a panel of judges within the tourism industry associated with the Southeast Tourism Society, 36 Pinnacle Awards were given to the top entry in each category. High Road looks...

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Branding – Who Are You and How it Tells Your Story

Branding – Who Are You and How it Tells Your Story

Branding - Who Are You and How it tells Your Story In this ultra-competitive world, it’s essential for businesses to find a way to stand out from the crowd. Easier said than done when you consider the thousands of companies vying for the attention of consumers.  The...

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Web Accessibility and Why it is Important

Web Accessibility and Why it is Important

Web Accessibility and Why it is Important Over the past three decades, large strides have been made in regards to accessibility for all Americans. First, let's talk about two important pieces of legislation that have been passed to make these strides: Americans with...

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Athens Ohio Website

Athens Ohio Website

In partnership with The Athens Messenger, the High Road Agency recently worked with The Athens Visitors Bureau (AVB) in Athens, Ohio, to create a new, innovative, and user-friendly website.Photo Credit: Joel PrinceProject summary Boone Troyer, Executive Director of...

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Our Living Past

Our Living Past

The Birthplace of County Music Museum’s current exhibit, Our Living Past: Platinum Portraits of Southern Music Makers, features the work of Timothy Duffy. Duffy, who has been photographing musicians and still lifes of southern scenes for 35 years, is the founder of...

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DOOH is the Latest Concept in Innovative Advertising

DOOH is the Latest Concept in Innovative Advertising

DOOH is the Latest Concept in Innovative Advertising Over the last several years, advertising has changed. A lot. There was a time when advertising was very traditional. It was all about billboards, television, radio ads, or printed material. But technology has...

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Where There’s A Will, There’s A Waze

Where There’s A Will, There’s A Waze

Where There's A Will, There's A Waze Advertising on the Navigation App Offers Plenty of Benefits Looking for different ways to up your digital marketing game? Waze may well be your answer. The popular traffic navigation map app, which has 50 million users, is an...

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FEATURED WORK

Athens Ohio Website

In partnership with The Athens Messenger, the High Road Agency recently worked with The Athens Visitors Bureau (AVB) in Athens, Ohio, to create a new, innovative, and user-friendly website.