Back in March, when this pandemic began, raise your hand if you thought things would return to “normal” within a month or so. It’s likely that many of you felt that way, no doubt believing that COVID-19 was short-term… nothing more than a soon-to-be repaired pothole...
Many of us have been cooped up for months. We’ve watched every movie, series, and documentary on Netflix and read everything in the house, including the backs of cereal boxes. Some of us passed stir crazy status a long time ago. The good news is you’re not alone. The...
The Northeast Tennessee Tourism Association recently held its annual Pinnacle Awards to honor the industry’s premier performers for 2020. The High Road Agency, which works with a number of tourism entities in the region, was proud to have played a role in several of...
Should Ask Questions When Hiring a Marketing Agency How much experience do you have? Not only do you want to know how much experience they have as an agency, but you want to know if they understand your business and trends in your industry. During initial...
We all know you love Pumpkin Spice Season, and just like this luscious beverage, launching a marketing campaign that promotes your brand across different seasons can be quote beneficial to your brand. Even something as simple as posing your brand or logo in front of...
When your career background includes writing for a newspaper, the AP Stylebook becomes your best friend. Used by many journalists (not all, because many use the New York Times style), it can be difficult to accept any other form of writing (it certainly has...
Does your business or organization get involved in any way in your community? If not, then you really need to consider why not. Have you ever volunteered anywhere personally? I think it probably felt good to you, didn’t it? You probably met some new people and...
Who needs to handle your marketing? Because not marketing isn't an option... the question is, who's going to do it? There are a lot of benefits of handling the marketing in-house, but based on some pretty broad criteria that applies to many (most?) small businesses,...
With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.
