Last month, Adobe released an online test/survey to discover what your creative type is. The test is similar to that of the Meyers-Briggs Personality Test, but takes you on a colorful, creative journey before finding out your true creative type. Your results stem from...
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Which Comes First… The Chicken/Design or the Egg/Content?
Website Design Which Comes First… The Chicken/Design or the Egg/Content? It’s time for your business or organization to develop a new website. It is easy to start the process by looking at colors and logos and maybe even look at some trendy new web...
Does it Spark Joy?
Does it spark joy? Many of us have become familiar with that question as of late. I came across the concept in a YouTube video while sorting through my closet(s) a couple of years ago. My closet space has always been very organized, but upon...
Integrated Marketing from Concept to Award-Winning
Move over, Jack. We love partner marketing. We love when our partners trust us to take a strong brand and reinforce it with an integrated marketing strategy. And we really love when we can celebrate with our partners because we have won awards. In 2018,...
Great Stories are Rarely Aimed at Everyone
Seth Godin writes, “Great stories are rarely aimed at everyone. Average people are good at ignoring you. Average people have too many different points of view about life and average people are by and large satisfied. If you need to water down your story to appeal to...
Santa’s Not The Only One Who Should Check It Twice
In a fast-paced world with technology literally at our fingertips, it’s easy to rush through posting on social media, sending an email, or writing a blog. The wonderful feature of autocorrect has spoiled many of us (including myself) in not feeling the need to check...
Big, Crazy, Hairy Dreams, No Matter How Outlandish They Might Seem, Actually Do Come True Sometimes
A little over a year ago, our entire staff took part in a little exercise one afternoon geared toward the growth and expansion of The High Road Agency. One of the questions we were asked had to do with our goals for 2018. One of my objectives was for our...
How Local Influencers Can Help Elevate Your Brand
Local influencers are a growing option for marketers looking to elevate their brand. I know we all want that celebrity endorsement from Taylor Swift or Oprah, however those expectations and ad budgets rarely exist. In reality, if money was going to be spent on...
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FEATURED WORK
Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.