If you’re from the Tri-Cities region, by now you’ve probably heard the story of Kingsport’s Original Long Island Iced Tea. But do you know the behind-the-scenes story of how this idea took root? About five years ago, I was at a conference with the team from...
Recently our digital team at The High Road Agency attended the Digital Dealer’s Conference in Orlando. It is important for us at The High Road Agency to always stay up to date with the latest trends and news about how best to promote your products and services in an...
On May 10, The High Road Agency attended the 21st annual Pinnacle Awards, hosted by Northeast Tennessee Tourism Association, to celebrate the marketing efforts of tourism in our region. As we did not enter any projects for where the team was awarded the Partnership...
We’ve all seen the commercial with the infamous phrase, “can you hear me now?” Most people engage their customers by stating they listen to customer needs. But do they? The first role to be an active listener is to stop talking. As simple as that seems, sometimes when...
Domain names can be a stock-in-trade for many people and companies. Brokers can generate millions of dollars a year buying and trading domain names to the highest bidder. Most tech company startups either name their business around a domain name they can easily...
Fuel Your Audience’s Passion. Last month I had the pleasure of attending the Atlanta Braves Opening Day series with my dad. If you know me you know that I am a passionate baseball fan and it’s all routed from watching the Texas Rangers with my Dad growing up. So this...
I don’t want to do it For several years, I worked at a local college as a Resident Director of one of the Residence Halls. Throughout my years in that role, I had quite a few students serve on my staff as Resident Assistants in the building. There were a variety of...
Remember the TV show, Cheers - where “everybody knows your name” - and the happy notion of togetherness that the theme song incites? Oftentimes, we’ll gravitate towards places that have that feeling and offer us a place to belong. Perhaps that comes quickly in some...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
