Does your business or organization get involved in any way in your community? If not, then you really need to consider why not. Have you ever volunteered anywhere personally? I think it probably felt good to you, didn’t it? You probably met some new people and...
LinkedIn recently released a guide for social media managers with updated stats about the platform and offered heavy hints that brands should consider increased advertising efforts on their platform. According to the guide, “Engagement on LinkedIn is booming....
One of the most challenging words in my vocabulary is the word “no.” It is such a small seemingly inconsequential word. Very few words are smaller or easier to spell. My toddler son says it with such ease. But for some reason, it rarely comes out of my mouth. It’s as...
Do you ever think about the way we communicate with one another? The way we talk and assumptions we make about how we will be understood by others. A few years ago, I spent a couple of weeks in Japan, and of all of the different places I visited and things I...
Last month, I was driving home with my daughter from a concert and came to a curve in the road. I’ll admit, I took the corner a bit too fast. One of those times where you’re just sure that your car is about to slide off the road or roll over into the ditch. But you...
I just returned from picking up a few must-haves from a local “everything is a dollar” retail store. Price shopping is a necessity of life – we all do it – and for good reason. There are plenty of options out there for people who need cost efficient solutions in their...
Customer service is important (duh) and finding ways to most effectively connect with your customers is important (duh). Traditional channels like phone support and mail continue to be in the mix, but the digital channels of email, live chat, text support, and social...
I recently went camping for the weekend with my wife’s family in Birmingham, Alabama. My wife’s parents went as well as my wife’s brother and his family from Memphis and her other brother and his family from Birmingham. This has become a yearly event now to sort of...
With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.
