Risk It.

Risk It.

Some people in life take risks. Others sit back and play it safe. I don’t know that I would say either of these approaches is inherently good or bad. There is a time to take a leap of faith and there is also a time to play it safe when the risk just doesn’t make...
Do I Have to Give to Get?

Do I Have to Give to Get?

Who doesn’t like free stuff? Right? It’s weird. Even getting a free ink pen carries some sense of excitement. Each year I attend an automotive conference for work.  Between educational sessions, my colleagues and I visit exhibitors to gather information about products...
Does Your Brand Need a Little TLC?

Does Your Brand Need a Little TLC?

In the past month or so I have been in the process of house hunting, particularly near the downtown area of Johnson City. In general, homes in this area tend to be older homes that sometimes need just a bit of TLC. Sometimes, just a little TLC (typeface, logo, and...