Are You Talking to Me?

Are You Talking to Me?

by | Mar 23, 2017 | Marketing

I was watching the NBA All-Star game this weekend, and I found myself reminiscing about some of the All-Star games I used to watch years ago when I was much younger. These were back in the days of Michael Jordan, Magic Johnson, Larry Bird, and Isaiah Thomas. As I...
Sand, Sea, Social Media

Sand, Sea, Social Media

by | Mar 20, 2017 | Social Media

When you head out for vacation, are you the kind of person who forgets about all of your mundane requirements and lets the sand and sea take you away or do you drag your laptop along and think about everything that you’re responsible for? Every October I look forward...
Frustrated with Social Media Ad Guidelines?

Frustrated with Social Media Ad Guidelines?

by | Mar 18, 2017 | Social Media

We have all heard the saying, “Less is more.” This seems to be a domineering trend in visual and social marketing. Within a social media channel, such as Facebook, the ads that tend to stand out from others are ones with large, bold visuals and a powerful call to...
Stalled Where it’s Comfortable.

Stalled Where it’s Comfortable.

by | Mar 16, 2017 | Branding

Last fall, my daughters and I loaded up my car (a reliable brand, supposedly bulletproof) and left Northeast Tennessee headed for sunny Southwest Florida for our annual week-long vacation on the gulf. After making good time for the first 4 hours, my reliable,...