Snow Angel Marketing

Snow Angel Marketing

It’s January, and it’s cold. Many of us might think that the winter months are for hibernating but in most businesses, winter and the first of the year is a perfect time to create and launch new marketing initiatives.  It’s just like making Snow Angels. Picking out...
Why are Brand Standards so Important?

Why are Brand Standards so Important?

Your brand is not just your name and logo. Your brand is your voice, your tone, your look, and more that all come together to represent who you are. A brand guide is an essential tool for your company to maintain consistency in your marketing efforts and beyond. WHAT...
Speak

Speak

Do you ever think about the way we communicate with one another? The way we talk and assumptions we make about how we will be understood by others. A few years ago, I spent a couple of weeks in Japan, and of all of the different places I visited and things I...