Make Your Mark

Make Your Mark

"Make Your Mark" on the world with Jose CastilloIn November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,”...
Social Media and the Buyer Persona

Social Media and the Buyer Persona

I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....